Skip to main content

Metis Talent Management brand new website goes live

Last fortnight was a joy, as we came to the launch of Metis Talent Management's website. Metis is a Singapore based organisation that advises clients on Talent Management with a primary focus on Talent Development and Organisation Design. Best wishes to team Metis!

The other great thing is how folks at Metis approached this by going in for a full overhaul, including getting a new logo and brand colours. Do leave your comments on what you feel about the website and the logo!!

Web Enabled Prosumption in Print Media

When Alvin Toffler coined the term Prosumption in 1980, he may perhaps not thought about the various forms this would acquire in a later day. He would certainly not thought at that point that newspapers would use reader generated content to enhance brand engagement and build loyalty.

That is exactly what a Chennai based free-to-distribute Tabloid Ergo is seeking to do. Ergo has gone one step forward in reserving a space every single day for a reader contributed photograph. To be fair, reader contents have adorned the pages of print media for very long, whether it is humour columns such as Life's like that in the Readers Digest or story writing contests.

Playing on the urge to see our work in print, Ergo invites its readers to email pictures shot by them which may interest other readers. The column has been quite a success, and going by the response seen by me, certainly generated a certain sense of loyalty in the readers. Such is the rush to send photos that many of the contributors including yours truly, are yet to see our photos published(At least, I felt I did send a good photo but that is a separate point).

So here's an example of a conventional media(print) using an unconventional mechanism ( emailing of digital photos) for generating competitive advantage via prosumption.

Comments

sirpy said…
Good one.. But I thought using reader generated media existed long back... For example, The Hindu themselves use photos, submitted by people to explain the state of the city's governance... That is also more or less like your example na...? I am not sure.. Just a clarification... :)
Rajesh Kumar said…
Valid point Sirpy. I mentioned about user generated content being in existence for quite some time now. However, what we are saying that digital enablers such as web, email, digital photos etc have speeded up the things('Web enabled' in the post title seeks to represent this).This new momentum is on both supply and distribution sides. Hope you agree.
BTW, have you seen the Citizen Journalist stuff on CNN IBN?

Popular posts from this blog

THE WORLD IS NOT FLAT - THE BOOK IS!

Just finished reading 'The World is Flat' by Thomas Friedman. The subtitle suggests it is the 'A brief History of the Globalized World in the 21st Century'.

Once again an attempt at creating a stereotype. This book is targetted at western audiences, who have probably read about outsourcing etc through the media, but have not had the chance to read it in the form of a story, something the three times Pulitzer awardee is very good at.

Mr. Friedman conjures up images of Indian IT companies as replacing the jobs in the US, but he forgets some parts of the story, viz, most of the Indian Tier 1 IT services providers have strong sales arms in the US, which have many an American employed.Outsourcing is not new at all. A famous acedemician recently commented that Americans outsourced their undergraduate education to India decades ago. That remark, made half in jest, alluded to the large number of Indian students who went to(and still go) US to after earning their basic engineeri…

CIO India is launched but wondering who gets copies.

While International Media GroupIDG has brought one of its most popular IT publications for managers CIO, subscribing to it is a pain. The first issue of CIO India was published in Nov 2005 and according to IDG, currently distributes 6000 copies across India. I wonder who gets them.Having followed US edition of CIO (It is absolutely first rate) for a while now, I was quite delighted to know there is an Indian edition too. However, try to subscribe to a paper copy. First, there is no concept of paid subscription. One need to register a request for a print subscription, and that begins an endless wait to hear whether your subscription was approved or not. (I registered in May 2007 and am still waiting to hear back from them!). And no, CIO does not sell off the shelf, it only comes into your letter box.I wish this subscription request and acceptance process is improved significantly if CIO India has to indeed make a mark. I have sent multiple emails over the last three quarters and follow…

INNOVATION- A CLICHE ALREADY?

The word INNOVATION is part of daily management lingo. People mean different things by this word. To see what I mean by this difference, look at the dictionary meaning and thesaurus meaning for INNOVATION. Are they indeed the same? I bet you would find the thesaurus meaning much more stretched in meaning.
We will start a journey at this blog to comment upon the latest known thoughts on Innovation. We shall start soon with a book by Vijay Govindarajan and Chris Trimble titled 10 Rules for Strategic Innovators: From Idea to Execution. If you have any thoughts, let the debate begin right here! To me however, plain and simple, a hand wound charger for a mobile phone is ample proof that Innovation is alive! It also suggests that innovation has a context. This device might appear utterly useless to most of us, but do go and check the villages where there are power supply issues ( No I did not mean Delhi, though I agree the resemblances are close!) and the marginal importance of such a contra…