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Pranayama is for Everyone

Prayanama benefits us in several ways. It regulates our body's processes, reduces stress, protects us from common respiratory issues, improves sleep and digestion and so on. It also makes one feel joyful. Learning Pranayama has two elements:

1. Some guidance from a practitioner who understands every human body is different
2. Regularity, regularity and regularity

The following instructions are to help you start your Pranayama journey.

Some simple instructions to follow for Pranayama in the morning:

*Pre*

Loose dress.
Empty bowel
Take bath if weather in your city is warm
No tea/coffee or any food prior to this (last 4 hours at least).
Two classes of water, at least 10 minutes before starting. Warm water ideally.
Basic Yoga mat

*During*

No aroma of food, perfume or agarbatti nearby
Please open the window - fresh air/ventilated room is an important requirement.
Don't wear watches or trackers etc.
Turn off the fan

*Post*

Move/walk within the house for 10 minutes at least
No tea/coffee…
Recent posts

Metis Talent Management brand new website goes live

Last fortnight was a joy, as we came to the launch of Metis Talent Management's website. Metis is a Singapore based organisation that advises clients on Talent Management with a primary focus on Talent Development and Organisation Design. Best wishes to team Metis!

The other great thing is how folks at Metis approached this by going in for a full overhaul, including getting a new logo and brand colours. Do leave your comments on what you feel about the website and the logo!!

Rediscovering Osterwalder's Business Model Canvas

Of late I have found myself very obsessed with Alex Osterwalder's business model canvas. It seems to be all over the place - in workshops, training sessions, CEO talks in B-Schools and in generally every intellectually sounding talk!

Having heard this turn business model at the turn of the century when all sort of logic-defying business ideas were bandied about as unique business models, I had become programmed to turn an instant sceptic whenever this term was used in presentations. Thanks to this refreshing new approach, which appears as smooth as Swiss Chocolate, I found myself forced to look at the 9 blocks of Osterwalder's business model which seem to present a more complete picture. Of late, I have been part of few envisioning exercises myself and found this model very handy, though I do add my own spice to it, such as using colour code in that box which reflects significant innovation and is critical for the value proposition.

Marketing 4.0 by Kotler et al. A great mind expander

For generations of MBA students who have grown up on the staple of the Marketing Management that so lovingly called just 'Kotler', the book, yet another one bearing Kotler's name, brings in a bagful of fresh air.

Marketing 4.0: Moving from Traditional to Digital

If management or business books can be classified as instructional, conceptual, feel good and general read, this book qualifies as all four. Add to that keen observation skills of the authors as well as intellectual intrigue present in the book, the combination of which makes it a must-read for anyone who wants to be informed of the evolutionary directions in marketing.

This book follows (not succeeds) “Marketing 3.0”, published by the same authors(Kotler, Kartajaya and Setiwan) in the year 2010. Perhaps the fact that Kotler is an academician and researcher par-excellence and Kartajaya and Setiwan happen to be practicing marketers, provides this book a unique perspective, one that is neither too academic in nature(a…

Microsoft Acquires GitHub. My thoughts!

The news came overnight of Microsoft announcing its acquisition of GitHub, something that was rumoured over the web in the last couple of days. I see a considerable outpouring of emotions in the developer community regarding this acquisition.

As someone whose first introduction (as a developer) to Microsoft was in the year 2001 learning what as beta versions of .Net development platform, I have passively watched the evolution Microsoft and other tech giants this century. I wasn't great at programming, but this experience, as well as subsequent ones, offered me a good perspective of the tech world.

My advice is, watch before you jump in joy at Microsoft acquisition of GitHub. The reasons are as follows:

A. Microsoft has a very questionable record about making meaningful sense with many of its big-ticket acquisitions. Cases in point - Skype(Loosely hanging in its portfolio, we used it a decade back, now we don't), Nokia(yes, the company we loved), Yammer(we used it then, we have …

Ideacopter's 'Marketing for all' mission.

Since we started www.ideacopter.com at the turn of the year, we ventured into the unknown. But having a very exciting four months and we feel our mission of making marketing accessible to startups is more valid than ever. Marketing in general, but more specifically branding, digital marketing etc is practised in a very unscientific fashion in most startups. But the great thing is that all startups realize Brand is something they can't afford to ignore anymore, especially, if they wish to scale up. We at Ideacopter attempt to fill that gap. Let's see how the rest of the year goes.

Becoming Culturally Competent

Competence has been defined as the ability to do something successfully. It has been linked to intelligence. Therefore, one can say that becoming culturally competent requires one to be culturally intelligent. But what is cultural intelligence?


An outsider, who has a natural ability to understand and interpret an unfamiliar culture is said to be culturally intelligent. This can be very useful in today's world when people travel for work quite early in their career. A person who is culturally intelligent(and competent) does not judge things very quickly, rather, tries to get into the next layer of behaviour.
The Head-Body-Heart concept stated in the article "Cultural Intelligence" by Early and Mosakowski presents an interesting approach. The authors argue that when stepping into a new culture, one needs to build bridges using 'Head'(Cognitive issues), 'Body'(Physical dimensions such as dresses) and 'Heart'(emotional & motivational).
Further und…