Cornflakes are not very preferred breakfast in my house so very often we don't even have it in stock. So this morning when I told my daughter I am going out to get a pack, she insisted I get the plain flavour. She reminded me specifically not to get the honey flavour. I assumed this is because she did not like the honey flavour which I seem to have bought the previous time. What happened next is quite intriguing. Not only did she pour cornflakes and milk in the bowl, she also poured a large spoon of honey on top. I asked her the reason - "that's the right way to eat cornflakes", she insisted. The brand would read this act of pouring honey in cornflakes as potential demand for honey flavoured cornflakes - the agency would helpfully bring in the supporting data probably - but only one problem - this customer cluster does not want it, they want to experience adding the honey to it! Many brands still sell by deconstructing their physical product - CPU, RAM, Screen
This article of mine is available on the Hindu Businessline. Click here to access it.