THE Y-AXIS by Rajesh Kumar

I was fairly amused to read excerpts from former President Kalam's former secretary PM Nair's book via this report, which gives a real description of the conversation between Kalam and Musharraf as it happened.   “Mr President, like India you also have a lot of rural areas,” Kalam said, and put a poser, “Don’t you think we should both do whatever is possible to develop them on priority?” As Musharraf said “Yes”, Kalam wasted no time to detail his “favourite” subject of Providing Urban Facilities in Rural Areas (PURA). It took 26 minutes to brief Musharraf on PURA. The duration of this meeting was 30 mins. That kind of reminded me of my own post, done about a year back, which was titled, "Humour:A conversation between Presidents Kalam and Musharraf which never happened" . Musharraf: Mr. President, my entire country right upto every single child wants…. Kalam: Ah, children. In my last five years, I have met two lakh children every year and convey

I was reading with great amazement the stats revealed by the MD of Nokia India on India's mobile revolution. But before I go to the statement, it ought to be noted that the MD of a mobile phone company was speaking at Goafest which is all about advertising, marketing and media planning. Read Saurabh Garg's or Rajiv Dhingra for more . So what's the relation between advertising and mobile phones? The connection is content, as well as new emergent channel of 3G services of mobile, which allow content to be captured and shared with much ease. And when there is content and a channel, advertising cannot be far behind. Now look at the slightly hyperbolic statement from D Shivakumar, MD of Nokia India. “If YouTube is big, 3G services here will redefine the space. YouTube will pale into insignificance in the next few years with India user-generated content” If you wish to point out that YouTube does not enable content creation, only dissemination, your point is taken. He

I have read The Tipping Point   by Malcolm Gladwell and even commented about it in passing . I did like the central point of that book and though been meaning to read Blink ( Full title is Blink- The Power of Thinking without Thinking ) but then reading has been a little low of late. Finally I am resuming (with great hopes!) my reading for 2008 by borrowing Blink from my boss' personal collection (I am blessed- he's quite a bibliophile). Meanwhile, do check out SR's and prolific reader Heather's impressions of this book. I shall come back with my thoughts few days from now. Related post: Shelfari is a book lover's delight.

I clicked this picture in the parking outside my office -I found it simple and crisp. I am not talking more, let the ad talk for itself - see below.   The medium of communication - copy on a tyre - provides an instant connect with the service being promoted, which is tyre puncture (or flat tire) repair service with a mobility. The placement of the ad in the parking area is just apt.The ad is not loaded with unnecessary detail. I was amazed by this intelligent ad! Do we really need to outsource creativity or necessarily expect only gurus to come up with brilliant advertising?!!