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Showing posts from November, 2005

Pranayama is for Everyone

Prayanama benefits us in several ways. It regulates our body's processes, reduces stress, protects us from common respiratory issues, improves sleep and digestion and so on. It also makes one feel joyful. Learning Pranayama has two elements:

1. Some guidance from a practitioner who understands every human body is different
2. Regularity, regularity and regularity

The following instructions are to help you start your Pranayama journey.

Some simple instructions to follow for Pranayama in the morning:

*Pre*

Loose dress.
Empty bowel
Take bath if weather in your city is warm
No tea/coffee or any food prior to this (last 4 hours at least).
Two classes of water, at least 10 minutes before starting. Warm water ideally.
Basic Yoga mat

*During*

No aroma of food, perfume or agarbatti nearby
Please open the window - fresh air/ventilated room is an important requirement.
Don't wear watches or trackers etc.
Turn off the fan

*Post*

Move/walk within the house for 10 minutes at least
No tea/coffee…

Life Cycle Management in a Democracy - Bihar as a Case Study

Life Cycle Management in a Democracy - Bihar as a Case Study
When we were first exposed to the concepts of Life Cycle Management in books, we never realized that the applications could be applied to so many diverse things. Well,on anything that qualifies as a brand. The concept said, that brands have to reinvent newer benefits to the consumer, else, they would taper out in favour of others. How will that happen is just a matter of technicality.
Well, Chennai rained on 22nd Nov, and the much awaited India South Africa OD cricket match was a washout, but the best scores that day emerged was from Bihar. A headline in a newspaper here in Chennai said "Lalu looses, India wins". Well, perceptions on a brand.Once again, the same principles apply to the new brand. And I hope the new leadership reads these principles from a Kotler so that they do not suffer the same fate as the previous rulers of Patliputra. For that matter, those who rule the other states as well.

(Image Courtesy:www.…

FROM THE 'SETS' OF THE MOVIE 'GANDHI'

I took this picture from a train as it ambled its way over the bridge on the river Son near Patna (Exact location Koilwar or Koelwar as you choose to spell it)
Discerning folks will recall the scene in the movie 'Gandhi' where a steam loco driven train halts on this bridge(from where this picture is taken) and passengers, including Gandhiji go down to the river. It is a very touching scene as Gandhiji notices a poor lady trying to cover her body with whatever little clothes she could afford and Gandhiji quietly letting go of a cloth that was on his shoulder so that the flow of the water leads the cloth to the lady. I have crossed this bridge so many times and it feels so serene and calm at this place.
Only that this is not the movie set, but the location of one of the historical experiences of …