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Breakthology

Breakthology is a venture of Tarunjit Singh Bachcher, a top organisation performance coach in India. Good to see the shiny new website of Breakthology.

The conversation on conversation continues..

Let me state this upfront. This series was taken up by me in response to a question from a friend, who is a marketing tiger, but a wet cat, when it comes to anything digital. Now read the last two posts to get a sense of what I am talking about!

Look at this blog from Income Tax Department of India. Yes, government departments too have realized the importance of a conversation(atleast pockets of the government have), which those in India, will agree is a complete change. So, you can register, post a question of common interest, and Income Tax department will address( Yes, sometimes you get to ask them a question and they would answer). I would not say it has really taken off big time, but certainly sounds a very promising idea. Which brings us to the central point of this post - how many of us really know about this particular blog?

'Discoverability' of a blog may not be automatic, and certainly require some promotion. Barmer Police Blog is a case in point. It is listed in Narad, which is a Hindi feed aggregator and also has a relatively simple URL which a citizen can remember. You certainly would find it hard to remember the Income Tax Department blog referred earlier in this post. So the next two points of a good conversation platform is their discoverability and simplicity of URL.

And by the way, please do go and see the two blogs we refered here, with all my recommendations, because in both of these, you would see a certain passion of a government servant to connect to the citizenry in a meaningful way.


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हिन्दी लिखना एक टेढी खीर से कम नहीं, ऐसी आम धारणा है। किन्तु क्या आपने प्रयास भी किया क्या? मैंने हाल में गूगल पर ढूंढा तो पाया कि कुछ अच्छे साइट हैं जहाँ आपकी मदद की सहज व्यवस्था है। रमण कौल की साइट सराहनीय है।यदि हिन्दी लिखना चाहते हों, तो यहाँ जाँए।

TOI Chennai Launch - How would the Hindu react?

Of course this post is speculative in nature but then isn't that the case with lot of things :)

The question is, how will market leader the Hindu react to the Times of India's proposed launch in Chennai:

Do nothing, no one can shake me - 0% probability.
Do nothing on the surface, work on the distribution control - 10 % probability.Start outdoors before the TOI does, buy hoarding spaces - moderate probability.Go for a drastic price cut and start a price war - almost certain to happen ( Do remember price positioning is not good but then you just lost the chance)Make the paper better - which means not saying a leading star hotel in Nungambakkam but saying Taj Coromandal instead- 10 % probability.Start publishing more color photos- 50 % probability.
In all we would be keen to watch whether the Hindu would adopt a defensive strategy and try to save the turf or a very aggressive strategy and try to kill the new edition of the TOI. And how about no strategy as a strategy?

FINALLY, WHO WON GOOGLE WORDMASTERS CONTEST?

Google organized Wordmasters Challenge in several cities in India recently (30th September,2006). Word is that close to 3000 people participated in this event.
(See Harshad's report on the event here) The winners are supposed to be declared today.Wonder who won it and what did the winning entries look like. Does anyone have a clue on this?

Updated:Nov 9 , 2006:I just decided to send a self-addressed-stamped envelope to Google. If and when I get a response, I will update this post.

Updated:Nov 16 , 2006: One week and no response received. Yes, a self-addressed stamped envelope with a covering note was indeed sent to Google's Bangalore office on the address specified in the event leaflet. Snailmailed on 9th Nov. So much for the mission to organise the world's information and make it accessible to everyone :)

Updated: Nov 29, 2006: I did send a second letter to Google, this time by courier, assuming the previous postal mail failed to reach them. The contents of my letter to Googl…