Skip to main content

Metis Talent Management brand new website goes live

Last fortnight was a joy, as we came to the launch of Metis Talent Management's website. Metis is a Singapore based organisation that advises clients on Talent Management with a primary focus on Talent Development and Organisation Design. Best wishes to team Metis!

The other great thing is how folks at Metis approached this by going in for a full overhaul, including getting a new logo and brand colours. Do leave your comments on what you feel about the website and the logo!!

Digital Marketing and Prosumers, what a mix!

When I read the term Prosumer in Wikinomics by Dan Tapscott and Anthony D. Williams, it hit me hard. To be fair, the term Prosumer was first used by Toffler in 1980 itself. But Wikinomics, provides great insights into mass collaboration with numerous examples, set me thinking. I started looking for examples for Prosumption around me.

Prosumer (Producer+Consumer) is a term that signifies how even traditional media such as print (a little slow) , TV and online are adapting in involving common folks like me and you in creating content for them, and thereby building more content and greater involvement, and maybe credibility too.

I was a little befuddled recently when this blog started getting some visitors refered by the good old Wall Street Journal website. When I went to the source page, I found that on WSJ has an article on Digital Marketing on which I had written a post too and WSJ has used Sphere to pick it up and so nicely provide a link to my post.Maybe this is a very normal thing, but for me it was exciting enough to tell all my friends. What a word-of-mouth publicity I caused for WSJ! (Not that they need, but..!!)


While tradional Indian online media has been slow to adapt to this (new, really?) concept of prosumer and prosumption, some such as IBNlive have started a concept called Citizen Journalist wherein folks such as me and you get to hold the mike and report on a community issue which IBNLive would broadcast on its channel. Infact it has a dedicated page on its site to recent stories submitted by prosumers.





Sounds very exciting to me. See how a student becomes a journalist and reports on happenings are her university.(Don't blame me if the video is slow, it is directly from IBNLive servers).

Comments

Popular posts from this blog

FINALLY, WHO WON GOOGLE WORDMASTERS CONTEST?

Google organized Wordmasters Challenge in several cities in India recently (30th September,2006). Word is that close to 3000 people participated in this event.
(See Harshad's report on the event here) The winners are supposed to be declared today.Wonder who won it and what did the winning entries look like. Does anyone have a clue on this?

Updated:Nov 9 , 2006:I just decided to send a self-addressed-stamped envelope to Google. If and when I get a response, I will update this post.

Updated:Nov 16 , 2006: One week and no response received. Yes, a self-addressed stamped envelope with a covering note was indeed sent to Google's Bangalore office on the address specified in the event leaflet. Snailmailed on 9th Nov. So much for the mission to organise the world's information and make it accessible to everyone :)

Updated: Nov 29, 2006: I did send a second letter to Google, this time by courier, assuming the previous postal mail failed to reach them. The contents of my letter to Googl…

SLIDESHOWS ADD VALUE TO YOUR SITE, TRY ZOHO

Of late I have come across professionals who want to add slideshow onto their blogs or business websites.Zohoprovides an interesting feature which allows you to embed slideshow onto your website or blog in just a few steps. If you use your desktop to make slides, Zoho Show works fairly well. However, it also allows you to create presentations from scratch using its own online interface, as well as embed them to your blog or website such as one shown below.



Steps to embed a ppt onto a blog like this are very simple. A. Signup for Zoho Show. B. Upload your slides or create your presentation online C. Once done, click on 'action', you would see a menu bar like shown below

D. Once you have clicked on and see the some code, copy it completely. E. If you want to add to a blog like this, do write your blog in the text editor and then click on the Edit Html button above. Paste the Zoho code at the place where you want your slideshow to appear.Publish and your are up. It may appear complex, b…

Rediscovering Osterwalder's Business Model Canvas

Of late I have found myself very obsessed with Alex Osterwalder's business model canvas. It seems to be all over the place - in workshops, training sessions, CEO talks in B-Schools and in generally every intellectually sounding talk!

Having heard this turn business model at the turn of the century when all sort of logic-defying business ideas were bandied about as unique business models, I had become programmed to turn an instant sceptic whenever this term was used in presentations. Thanks to this refreshing new approach, which appears as smooth as Swiss Chocolate, I found myself forced to look at the 9 blocks of Osterwalder's business model which seem to present a more complete picture. Of late, I have been part of few envisioning exercises myself and found this model very handy, though I do add my own spice to it, such as using colour code in that box which reflects significant innovation and is critical for the value proposition.