It is perhaps a very tough task to write about a company such as Google, which somehow has become part of our daily life in many ways. I recently read David A. Vise's The Google Story after resisting it for quite a while. I had earlier read John Battelle's The Search and left brief comments on this blog, but not quite kept my word to write more about that.Battelle's book is more about the core theme of Google which is search, arguably. He focuses a lot on other 1000 lb gorillas of the net, whereas David Wise is more focused on Google and Google alone. It is perhaps, very tempting, but not an easy task to write about Google as a company. This company did not exist 10 years back, and now commands a market cap of USD 155 BN .(Snapshot taken from Google Finance ). A company such as Microsoft which has been in existence for generations now(yes, in tech world 1975 is several generations) and unquestionbly a pathbreaking pioneer and market leader has an M-cap of about USD 294 B
With the composite fragrance of Subarnnrekha, Gandak, Yamuna, Damodar, Narmada, Brahmani, Shipra & Cauvery rivers!