THE Y-AXIS by Rajesh Kumar

If Dr Prahalad's previous book on BOP kicked up quite a debate, here's one that you should not forget reading - "The New Age of Innovation: Driving Co-Created Value through Global Networks" must be read for the brilliance alone. Read more...

Have you heard an instance of a dad and son both being bloggers? I learnt about Asit and Aniket Barma, who both hold their point of view via their respective blogs. Read More..

Extremely few companies in India have achieved such an astounding success as Wipro, which was founded as an edible oil company and turned to IT. In fact, people outside India would be surprised to know that Wipro makes childcare products, lighting products etc. It is now a USD 4 BN giant employing nearly hundred thousand employees. Read More..

Very few brands in India really take continual customer engagement seriously, Maggi Noodles is one of them. The idea of a club or engaging customer to constant cues by way of a social networking environment is just the right thing in India right now. Read More...

The reaction of most smokers to the suggestion of quitting smoking is either of derision, or brushing aside, or in labeling the idea as plain and simple unachievable. Some even judge the thought of giving up their smoke as noble but impossible. I think the truth is somewhere in between, and certainly quitting smoking is not that big a deal. Read More...