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Breakthology

Breakthology is a venture of Tarunjit Singh Bachcher, a top organisation performance coach in India. Good to see the shiny new website of Breakthology.

New Device to make pop corn- your cellphone!

Cellphones are unarguably wireless devices, and therefore work on waves to route communication but the below video showing showing cellphones working as kitchen microwave is too much.

See corn popping up on a flat table surrounded by four ringing mobile phones. Not sure which company makes those phones, but they sure have an unexplored line of business ready- Portable Microwave Oven or Rechargeable Pop Corn maker.

 

If they are just another phone handsets, well, I suddenly feel quite convinced the good old wireline phone is such  a great idea. Meanwhile, bhejafry, anyone?

Comments

Anonymous said…
You can do it with three phones too.. I know what to do if I am stuck on a desert island with some corn and cellphones :)
Rajesh Kumar said…
@ Lekhni:It appears I am quite out of sync with the world- I still use my cellphone for doing mundane things such as speaking to friends, taking pictures and occasionally listening to music!

Frankly, all those news stories about cell phone radiation never generated any interest in me - so far. Now onwards I have started thinking about it.

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The question is, how will market leader the Hindu react to the Times of India's proposed launch in Chennai:

Do nothing, no one can shake me - 0% probability.
Do nothing on the surface, work on the distribution control - 10 % probability.Start outdoors before the TOI does, buy hoarding spaces - moderate probability.Go for a drastic price cut and start a price war - almost certain to happen ( Do remember price positioning is not good but then you just lost the chance)Make the paper better - which means not saying a leading star hotel in Nungambakkam but saying Taj Coromandal instead- 10 % probability.Start publishing more color photos- 50 % probability.
In all we would be keen to watch whether the Hindu would adopt a defensive strategy and try to save the turf or a very aggressive strategy and try to kill the new edition of the TOI. And how about no strategy as a strategy?