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Breakthology

Breakthology is a venture of Tarunjit Singh Bachcher, a top organisation performance coach in India. Good to see the shiny new website of Breakthology.

Tedha Hai Aur kaafi bore ad bhi

I noticed a TV ad of a 'snack' featuring Juhi Chawla. This fairly long ad ends with the punchline 'Tedha hai par mera hai'. True, creative ads need not always come from big agencies. or vice versa as in this case. Someone was kind enough to put the ad on YouTube. Yes, deep pocket clients demand,"Give me something out of the world" and advertising agencies oblige. Yes, this ad is quite out-of-the-world as far as I am concerned. Mindblowing (!) too. And quite jarring too.

I am not buying Kurkure anytime, no I would not. And I would even not take an Airtel connection even if they run the Maddy & Vidya Balan ad five hundred times in three hours.

 

The creativity of the ad has been killed by the big media budget. They need to pull out some money from the incessant carpet bombing of this ad to creating meaningful ads- more ads with less number of rotations on the TV screen.

Comments

Gulmohar said…
Don't you think you are being a tad harsh ? :-) . I kinda liked both ads.

The Maddy one better than the loud Juhi one. I have seen worse and don't even talk about US ads and creativity -- seems mutually exclusive.

Big money should not mean a compromise on creativity, but at times it ends up that way ...

Nice Blog

Gulmohar
www.indimag.com
Rajesh Kumar said…
Gulmohar - maybe I am not the targeted segment for either the Airtel phone or the snack item. And for the records, I love both Maddy and Vidya :)
KVR said…
I so agree with you as far as the Airtel ad goes!

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