When highly respected Subroto Bagchi was speaking on TV the other day, I was amused to see his title. It read as Gardener. I could relate somewhat, a business leader of his stature can only be expected to nurture what's around. How appropriate, I thought. Cisco likewise, has a Chief Globalisation Officer. Ron McDonald, the mascot of of McDonald's , is believed to be called as Chief Happiness Officer by McDonald's.
Not every position in the world has such undergone such a profound thinking exercise.
At a later day, I was reminded of the old days of the Soviet Union. A person could be called Fourth Assistant Secretary to the Chief Vice Minister or something equally weird. There was no way you could perhaps understand what such titled gentleman (gentleperson?) could be doing for a career.
Can you believe, the top boss of AOL match making service is called CEO of Love! Also, that the main organiser of the highly awaited Berkshire Hathway's annual meeting is believed to be called Director of Chaos. A CEO is believed to be calling his job title as Difference Maker. Somewhat like a telephone operator calling himself/herself as Director of First Impressions.What about the doorman at the famous hotel being called as Door Keeping Executive or even Welcome Experience Manager?.