Skip to main content

Breakthology

Breakthology is a venture of Tarunjit Singh Bachcher, a top organisation performance coach in India. Good to see the shiny new website of Breakthology.

Confirmed:Other Dads watch Pogo TV Channel too!

image

My wife remains quite annoyed by my daughter's addiction to Pogo channel. She remains even more annoyed by the fact that much against her rightful protestations, my daughter is joined by me in watching shows such as M.A.D and Takeshi's Castle (Oh, have you heard the hilarious voiceover provided by the very talented Javed Jaffrey? !). And just btw, even now my TV is showing a Harry Potter movie and I am the only viewer in my house!!

If that generates your sympathies for my wife, read this. I recently noticed a Hitachi AC ad on Pogo. Now kids don't order ACs, which means someone told Hitachi (or provided somewhat credible viewership data) that dads and mums watch the channel too!! And hey wait, they just showed a Tanishq jewelry ad. Pogo,thanks for making it easy for me to accept this reality!!!

Comments

Anonymous said…
Kids don't buy ACs, that's true, but I am guessing they are the biggest influencers of AC buying.

If the kid decides he wants an AC, does the parent really have much of a choice? ;)
Unknown said…
I know its the dads idea of spending quality time with kids..to drop on the couch and watch shows and movies!!
Parag also knows all the Power Rangers,Transformers etc characters better than anything else.
Anonymous said…
Hi Rajesh

I think you have a great sense of humor and a great command on english...

I would suggest you start writing books and stories...

Your posts sound similar to chetan bhagat's way of thinking and choice of words...sarcastic humor

Popular posts from this blog

FINALLY, WHO WON GOOGLE WORDMASTERS CONTEST?

Google organized Wordmasters Challenge in several cities in India recently (30th September,2006). Word is that close to 3000 people participated in this event.
(See Harshad's report on the event here) The winners are supposed to be declared today.Wonder who won it and what did the winning entries look like. Does anyone have a clue on this?

Updated:Nov 9 , 2006:I just decided to send a self-addressed-stamped envelope to Google. If and when I get a response, I will update this post.

Updated:Nov 16 , 2006: One week and no response received. Yes, a self-addressed stamped envelope with a covering note was indeed sent to Google's Bangalore office on the address specified in the event leaflet. Snailmailed on 9th Nov. So much for the mission to organise the world's information and make it accessible to everyone :)

Updated: Nov 29, 2006: I did send a second letter to Google, this time by courier, assuming the previous postal mail failed to reach them. The contents of my letter to Googl…

हिन्दी लेखन

हिन्दी लिखना एक टेढी खीर से कम नहीं, ऐसी आम धारणा है। किन्तु क्या आपने प्रयास भी किया क्या? मैंने हाल में गूगल पर ढूंढा तो पाया कि कुछ अच्छे साइट हैं जहाँ आपकी मदद की सहज व्यवस्था है। रमण कौल की साइट सराहनीय है।यदि हिन्दी लिखना चाहते हों, तो यहाँ जाँए।

TOI Chennai Launch - How would the Hindu react?

Of course this post is speculative in nature but then isn't that the case with lot of things :)

The question is, how will market leader the Hindu react to the Times of India's proposed launch in Chennai:

Do nothing, no one can shake me - 0% probability.
Do nothing on the surface, work on the distribution control - 10 % probability.Start outdoors before the TOI does, buy hoarding spaces - moderate probability.Go for a drastic price cut and start a price war - almost certain to happen ( Do remember price positioning is not good but then you just lost the chance)Make the paper better - which means not saying a leading star hotel in Nungambakkam but saying Taj Coromandal instead- 10 % probability.Start publishing more color photos- 50 % probability.
In all we would be keen to watch whether the Hindu would adopt a defensive strategy and try to save the turf or a very aggressive strategy and try to kill the new edition of the TOI. And how about no strategy as a strategy?