Richard Branson may have managed to see his Virgin Mobile being 'launched' in India via an arrangement with telecom operator Tata Indicom, but the ads being used to promote the brand are perhaps crossing the soft line of irreverence.
In its quest to reach out to young audience the ads have young characters in the centre but then look at the values being propagated. In one ad a teenaged girl is seen trying to get her parents encourage her to go to Goa with a boy. Nothing wrong with the intent perhaps, but whole effort is around misleading the parents.
The second ad is far more questionable. It shows a teenager hauled by a policeman for a traffic violation setting up his friend as his father and then using his friend to get away from the police. Actually between them they con the Policeman. Certainly not something to really encourage.
See the below video on YouTube.
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Related video: Richard Branson's launch stunt for Virgin Mobile in India here.