Okay, I agree I have been giving too much of this blog's prime real estate to the Times of India upcoming launch in Chennai. Not that I have a great love for current day TOI, but as a graduate of marketing, I feel competition in this media would make the readers great benefits. And yes, I would get to see my childhood newspaper, in my city.
To be fair, others have tried to challenge the Hindu in Chennai , the Deccan Chronicle and the New Indian Express are there too, but have not been able to come up anywhere near the market leader.
As I suspected, the outdoor action has started. I noticed this advertising hoarding yesterday on my way to office. The traffic at the Turnbulls Road curve was standstill, giving ample time to click this snap. While it does not say about what product it is advertising, the hints are that it is a Times of India ad, which is seeking attention and acting as the teaser for something to follow. The artwork is a collage of some newspaper, presumably, the TOI. The copy is simple "Next Change?". This ad is all over Chennai.
Not that market leader and Chennai's very own, the Hindu is sitting quiet. The Kasturba Nagar metro station, whose walls are generally plastered by all kinds of cell phone service ads, is finally yielding its walls to others, and a very sober and tempered Hindu ad has made its way there.
I do not have a great picture of the Hindu ad and if I do get one, I would surely put it here. BTW, what are folks at Deccan Chronicle and New Indian Express upto, meanwhile? At a strategy level, perhaps allow these two titans to fight it out, and stay out of the punching line of both of them, whatsay ??