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Breakthology

Breakthology is a venture of Tarunjit Singh Bachcher, a top organisation performance coach in India. Good to see the shiny new website of Breakthology.

Has the TOI- The Hindu outdoor war started already?

Okay, I agree I have been giving too much of this blog's prime real estate to the Times of India upcoming launch in Chennai. Not that I have a great love for current day TOI, but as a graduate of marketing, I feel competition in this media would make the readers great benefits. And yes, I would get to see my childhood newspaper, in my city.

To be fair, others have tried to challenge the Hindu in Chennai , the Deccan Chronicle and the New Indian Express are there too, but have not been able to come up anywhere near the market leader.

 

Times of India Hoarding?

As I suspected, the outdoor action has started. I noticed this advertising hoarding yesterday on my way to office. The traffic at the Turnbulls Road curve was standstill, giving ample time to click this snap.  While it does not say about what product it is advertising, the hints are that it is a Times of India ad, which is seeking attention and acting as the teaser for something to follow. The artwork is a collage of some newspaper, presumably, the TOI. The copy is simple "Next Change?". This ad is all over Chennai.

Not that market leader and Chennai's very own, the Hindu is sitting quiet. The Kasturba Nagar metro station, whose walls are generally plastered by all kinds of cell phone service ads, is finally yielding its walls to others, and a very sober and tempered Hindu ad has made its way there.

 

Hindu Ad at KBN

I do not have a great picture of the Hindu ad and if I do get one, I would surely put it here. BTW, what are folks at Deccan Chronicle and New Indian Express upto, meanwhile? At a strategy level, perhaps allow these two titans to fight it out, and stay out of the punching line of both of them, whatsay ??

Comments

Shrinidhi Hande said…
Do you work in Tidel Park?
Rajesh Kumar said…
Shrinidhi, my workplace is on Mount Road, you would know that better as CMR.
Shrinidhi Hande said…
btb why did TOI ignore chennai for so many years?
Anonymous said…
When some is at loss only then it is WAR. But here all at profit like, Customers, advertisers and advt agencies, news agents, also the news papers and there is a big market to be discovered and the knowldge base is going to be opened. So benifit from the launch of TOI cannot be called as WAR.
Rajesh Kumar said…
Raj: You forgot to a very important benefit - career opportunities for people in the business :)

And since you feel this is not a war, you appear to be a liberal, welcoming this competition. Good to know that.

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हिन्दी लेखन

हिन्दी लिखना एक टेढी खीर से कम नहीं, ऐसी आम धारणा है। किन्तु क्या आपने प्रयास भी किया क्या? मैंने हाल में गूगल पर ढूंढा तो पाया कि कुछ अच्छे साइट हैं जहाँ आपकी मदद की सहज व्यवस्था है। रमण कौल की साइट सराहनीय है।यदि हिन्दी लिखना चाहते हों, तो यहाँ जाँए।

TOI Chennai Launch - How would the Hindu react?

Of course this post is speculative in nature but then isn't that the case with lot of things :)

The question is, how will market leader the Hindu react to the Times of India's proposed launch in Chennai:

Do nothing, no one can shake me - 0% probability.
Do nothing on the surface, work on the distribution control - 10 % probability.Start outdoors before the TOI does, buy hoarding spaces - moderate probability.Go for a drastic price cut and start a price war - almost certain to happen ( Do remember price positioning is not good but then you just lost the chance)Make the paper better - which means not saying a leading star hotel in Nungambakkam but saying Taj Coromandal instead- 10 % probability.Start publishing more color photos- 50 % probability.
In all we would be keen to watch whether the Hindu would adopt a defensive strategy and try to save the turf or a very aggressive strategy and try to kill the new edition of the TOI. And how about no strategy as a strategy?

FINALLY, WHO WON GOOGLE WORDMASTERS CONTEST?

Google organized Wordmasters Challenge in several cities in India recently (30th September,2006). Word is that close to 3000 people participated in this event.
(See Harshad's report on the event here) The winners are supposed to be declared today.Wonder who won it and what did the winning entries look like. Does anyone have a clue on this?

Updated:Nov 9 , 2006:I just decided to send a self-addressed-stamped envelope to Google. If and when I get a response, I will update this post.

Updated:Nov 16 , 2006: One week and no response received. Yes, a self-addressed stamped envelope with a covering note was indeed sent to Google's Bangalore office on the address specified in the event leaflet. Snailmailed on 9th Nov. So much for the mission to organise the world's information and make it accessible to everyone :)

Updated: Nov 29, 2006: I did send a second letter to Google, this time by courier, assuming the previous postal mail failed to reach them. The contents of my letter to Googl…