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Breakthology

Breakthology is a venture of Tarunjit Singh Bachcher, a top organisation performance coach in India. Good to see the shiny new website of Breakthology.

Aishwarya & Abhishek, it is official!

It is official, Aish and Abhishek are engaged. Though media was agog with stories on the actor duo almost daily, CNN IBN reports that it was only on the Premiere of Guru that Abhi popped the Q and Aish said yes. The engagement happened evening of Sankranti day.So, that settles it for now. While videos of the engagement are not (yet) available on the net, CNN IBN was extremely excited to report on this.It also guarantees that the newly released Guru would be a superhit movie like none because audiences are known to like when real and reel tend to merge.All the more so because of Manirathanam's tight direction and A R Rehman's superb music. To play the songs, click here or else manually select here.
The next round of media frenzy begins now with the actual marriage, with media speculation suggesting Feb and March for it.
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FINALLY, WHO WON GOOGLE WORDMASTERS CONTEST?

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Updated:Nov 9 , 2006:I just decided to send a self-addressed-stamped envelope to Google. If and when I get a response, I will update this post.

Updated:Nov 16 , 2006: One week and no response received. Yes, a self-addressed stamped envelope with a covering note was indeed sent to Google's Bangalore office on the address specified in the event leaflet. Snailmailed on 9th Nov. So much for the mission to organise the world's information and make it accessible to everyone :)

Updated: Nov 29, 2006: I did send a second letter to Google, this time by courier, assuming the previous postal mail failed to reach them. The contents of my letter to Googl…

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TOI Chennai Launch - How would the Hindu react?

Of course this post is speculative in nature but then isn't that the case with lot of things :)

The question is, how will market leader the Hindu react to the Times of India's proposed launch in Chennai:

Do nothing, no one can shake me - 0% probability.
Do nothing on the surface, work on the distribution control - 10 % probability.Start outdoors before the TOI does, buy hoarding spaces - moderate probability.Go for a drastic price cut and start a price war - almost certain to happen ( Do remember price positioning is not good but then you just lost the chance)Make the paper better - which means not saying a leading star hotel in Nungambakkam but saying Taj Coromandal instead- 10 % probability.Start publishing more color photos- 50 % probability.
In all we would be keen to watch whether the Hindu would adopt a defensive strategy and try to save the turf or a very aggressive strategy and try to kill the new edition of the TOI. And how about no strategy as a strategy?