Skip to main content

Metis Talent Management brand new website goes live

Last fortnight was a joy, as we came to the launch of Metis Talent Management's website. Metis is a Singapore based organisation that advises clients on Talent Management with a primary focus on Talent Development and Organisation Design. Best wishes to team Metis!

The other great thing is how folks at Metis approached this by going in for a full overhaul, including getting a new logo and brand colours. Do leave your comments on what you feel about the website and the logo!!

Virgin Mobile India Ads - Ethics Anyone?

Richard Branson may have managed to see his Virgin Mobile being 'launched' in India via an arrangement with telecom operator Tata Indicom, but the ads being used to promote the brand are perhaps crossing the soft line of irreverence.

In its quest to reach out to young audience the ads have young characters in the centre but then look at the values being propagated. In one ad a teenaged girl is seen trying to get her parents encourage her to go to Goa with a boy. Nothing wrong with the intent perhaps, but whole effort is around misleading the parents.

The second ad is far more questionable. It shows a teenager hauled by a policeman for a traffic violation setting up his friend as his father and then using his friend to get away from the police. Actually between them they con the Policeman. Certainly not something to really encourage.

See the below video on YouTube.

(Copyright as applicable)

Ethics Anyone?

Related video: Richard Branson's launch stunt for Virgin Mobile in India here.

Comments

Popular posts from this blog

Metis Talent Management brand new website goes live

Last fortnight was a joy, as we came to the launch of Metis Talent Management's website. Metis is a Singapore based organisation that advises clients on Talent Management with a primary focus on Talent Development and Organisation Design. Best wishes to team Metis!

The other great thing is how folks at Metis approached this by going in for a full overhaul, including getting a new logo and brand colours. Do leave your comments on what you feel about the website and the logo!!

Rediscovering Osterwalder's Business Model Canvas

Of late I have found myself very obsessed with Alex Osterwalder's business model canvas. It seems to be all over the place - in workshops, training sessions, CEO talks in B-Schools and in generally every intellectually sounding talk!

Having heard this turn business model at the turn of the century when all sort of logic-defying business ideas were bandied about as unique business models, I had become programmed to turn an instant sceptic whenever this term was used in presentations. Thanks to this refreshing new approach, which appears as smooth as Swiss Chocolate, I found myself forced to look at the 9 blocks of Osterwalder's business model which seem to present a more complete picture. Of late, I have been part of few envisioning exercises myself and found this model very handy, though I do add my own spice to it, such as using colour code in that box which reflects significant innovation and is critical for the value proposition.

Microsoft Acquires GitHub. My thoughts!

The news came overnight of Microsoft announcing its acquisition of GitHub, something that was rumoured over the web in the last couple of days. I see a considerable outpouring of emotions in the developer community regarding this acquisition.

As someone whose first introduction (as a developer) to Microsoft was in the year 2001 learning what as beta versions of .Net development platform, I have passively watched the evolution Microsoft and other tech giants this century. I wasn't great at programming, but this experience, as well as subsequent ones, offered me a good perspective of the tech world.

My advice is, watch before you jump in joy at Microsoft acquisition of GitHub. The reasons are as follows:

A. Microsoft has a very questionable record about making meaningful sense with many of its big-ticket acquisitions. Cases in point - Skype(Loosely hanging in its portfolio, we used it a decade back, now we don't), Nokia(yes, the company we loved), Yammer(we used it then, we have …