Skip to main content

Metis Talent Management brand new website goes live

Last fortnight was a joy, as we came to the launch of Metis Talent Management's website. Metis is a Singapore based organisation that advises clients on Talent Management with a primary focus on Talent Development and Organisation Design. Best wishes to team Metis!

The other great thing is how folks at Metis approached this by going in for a full overhaul, including getting a new logo and brand colours. Do leave your comments on what you feel about the website and the logo!!

Virgin Mobile India Ads - Ethics Anyone?

Richard Branson may have managed to see his Virgin Mobile being 'launched' in India via an arrangement with telecom operator Tata Indicom, but the ads being used to promote the brand are perhaps crossing the soft line of irreverence.

In its quest to reach out to young audience the ads have young characters in the centre but then look at the values being propagated. In one ad a teenaged girl is seen trying to get her parents encourage her to go to Goa with a boy. Nothing wrong with the intent perhaps, but whole effort is around misleading the parents.

The second ad is far more questionable. It shows a teenager hauled by a policeman for a traffic violation setting up his friend as his father and then using his friend to get away from the police. Actually between them they con the Policeman. Certainly not something to really encourage.

See the below video on YouTube.

(Copyright as applicable)

Ethics Anyone?

Related video: Richard Branson's launch stunt for Virgin Mobile in India here.

Comments

Popular posts from this blog

Marketing 4.0 by Kotler et al. A great mind expander

For generations of MBA students who have grown up on the staple of the Marketing Management that so lovingly called just 'Kotler', the book, yet another one bearing Kotler's name, brings in a bagful of fresh air.

Marketing 4.0: Moving from Traditional to Digital

If management or business books can be classified as instructional, conceptual, feel good and general read, this book qualifies as all four. Add to that keen observation skills of the authors as well as intellectual intrigue present in the book, the combination of which makes it a must-read for anyone who wants to be informed of the evolutionary directions in marketing.

This book follows (not succeeds) “Marketing 3.0”, published by the same authors(Kotler, Kartajaya and Setiwan) in the year 2010. Perhaps the fact that Kotler is an academician and researcher par-excellence and Kartajaya and Setiwan happen to be practicing marketers, provides this book a unique perspective, one that is neither too academic in nature(a…

SLIDESHOWS ADD VALUE TO YOUR SITE, TRY ZOHO

Of late I have come across professionals who want to add slideshow onto their blogs or business websites.Zohoprovides an interesting feature which allows you to embed slideshow onto your website or blog in just a few steps. If you use your desktop to make slides, Zoho Show works fairly well. However, it also allows you to create presentations from scratch using its own online interface, as well as embed them to your blog or website such as one shown below.



Steps to embed a ppt onto a blog like this are very simple. A. Signup for Zoho Show. B. Upload your slides or create your presentation online C. Once done, click on 'action', you would see a menu bar like shown below

D. Once you have clicked on and see the some code, copy it completely. E. If you want to add to a blog like this, do write your blog in the text editor and then click on the Edit Html button above. Paste the Zoho code at the place where you want your slideshow to appear.Publish and your are up. It may appear complex, b…