Tuesday, March 18, 2008

So why has Maggi Club has vanished without trace?

Few posts back I promised to talk about conversational brand properties in India and specifically mentioned about Maggi Club, which I had noticed on one of the packs few months back. The idea sounded exciting and for curiosity sake, I even tried to register that time, but I found I need to be in a certain age band to be able to register. However, the link www.maggiclub.com is broken and there is no site hosted at this URL. I have been checking periodically and looks like the Maggi Club site has been pulled off.

To be sure, I verified the domain is still registered in the name of Nestle.

Is this the case of the low net penetration in India making such a property commercially difficult to justify?



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1 comment:

Sara said...

Shows how much time you men have-reading Maggi wrappers too!!For me its just yellow- to identify it in the shelves, then its just -cut ,open,discard!!