Skip to main content

Metis Talent Management brand new website goes live

Last fortnight was a joy, as we came to the launch of Metis Talent Management's website. Metis is a Singapore based organisation that advises clients on Talent Management with a primary focus on Talent Development and Organisation Design. Best wishes to team Metis!

The other great thing is how folks at Metis approached this by going in for a full overhaul, including getting a new logo and brand colours. Do leave your comments on what you feel about the website and the logo!!

Has the TOI- The Hindu outdoor war started already?

Okay, I agree I have been giving too much of this blog's prime real estate to the Times of India upcoming launch in Chennai. Not that I have a great love for current day TOI, but as a graduate of marketing, I feel competition in this media would make the readers great benefits. And yes, I would get to see my childhood newspaper, in my city.

To be fair, others have tried to challenge the Hindu in Chennai , the Deccan Chronicle and the New Indian Express are there too, but have not been able to come up anywhere near the market leader.

 

Times of India Hoarding?

As I suspected, the outdoor action has started. I noticed this advertising hoarding yesterday on my way to office. The traffic at the Turnbulls Road curve was standstill, giving ample time to click this snap.  While it does not say about what product it is advertising, the hints are that it is a Times of India ad, which is seeking attention and acting as the teaser for something to follow. The artwork is a collage of some newspaper, presumably, the TOI. The copy is simple "Next Change?". This ad is all over Chennai.

Not that market leader and Chennai's very own, the Hindu is sitting quiet. The Kasturba Nagar metro station, whose walls are generally plastered by all kinds of cell phone service ads, is finally yielding its walls to others, and a very sober and tempered Hindu ad has made its way there.

 

Hindu Ad at KBN

I do not have a great picture of the Hindu ad and if I do get one, I would surely put it here. BTW, what are folks at Deccan Chronicle and New Indian Express upto, meanwhile? At a strategy level, perhaps allow these two titans to fight it out, and stay out of the punching line of both of them, whatsay ??

Comments

Shrinidhi Hande said…
Do you work in Tidel Park?
Unknown said…
Shrinidhi, my workplace is on Mount Road, you would know that better as CMR.
Shrinidhi Hande said…
btb why did TOI ignore chennai for so many years?
Anonymous said…
When some is at loss only then it is WAR. But here all at profit like, Customers, advertisers and advt agencies, news agents, also the news papers and there is a big market to be discovered and the knowldge base is going to be opened. So benifit from the launch of TOI cannot be called as WAR.
Unknown said…
Raj: You forgot to a very important benefit - career opportunities for people in the business :)

And since you feel this is not a war, you appear to be a liberal, welcoming this competition. Good to know that.

Popular posts from this blog

ISRO Chandrayan landing on the moon indeed?

The newspapers, television and radio are screaming- Indian Space Programme goes commercial and likes. Indeed, after decades of research, our scientists are all set to do a commercial launch- a 309 kg Italian satellite would be lobbed into a polar orbit this afternoon on board a PSLV rocket. This is a low orbit satellite would find its position somewhere 300 kms above the ground and orbit earth every 90 minutes or so. Communication satellites of any real worth - running communication channels and costing megabucks - operate in geo stationary orbit at about 36000 kms, and they must be transported to 8000 kms by rockets.These satellites weigh 3-4 tonnes.This is where the real money is. The US space programme and Arianne rockets compete heavily in this commercial space. China and Japan have their own programmes and at least China does not outsource the launches though not sure about Japan. India's own GSLV is far from ready, even after burning time and money and couple of Russian engi…

Humour:A conversation between Presidents Kalam and Musharraf that never happened

(Indian President A.P.J Abdul Kalam invited President Musharraf of Pakistan to a meeting. For good measure he suggested the meeting be organized over video-conference. Since Aiwan-e-Sadr did not have VC facilities. Bush bailed him once again and Musharraf took a flight to DC to take the VC from the White House)
It was 6:30 PM IST, which was 9 AM EST.

Kalam: Good morning Your Excellency.

Musharraf: Good morning President (Musharraf forgot the time difference). Kashmir…..(cut short by Kalam)

Kalam: Yes, Kashmir. Few minutes back I was in the herbal garden of Rashtrapati Bhawan, where we have some of the herbs especially brought from Kashmir. The ancient science of Ayurveda, emphasized a lot on the importance of herbs in our life. They give you vitality(pauses and sips something, which he emphasizes is Kashmiri drink Kehwa, organically grown). Infact, you must take a pledge that you would only consume herbal products. I have a pledge for you(picks up a card next to him but is cut short by M…