Tuesday, March 25, 2008

CIO India is launched but wondering who gets copies.

While International Media Group IDG has brought one of its most popular IT publications for managers CIO, subscribing to it is a pain. The first issue of CIO India was published in Nov 2005 and according to IDG, currently distributes 6000 copies across India. I wonder who gets them.

Having followed US edition of CIO (It is absolutely first rate) for a while now, I was quite delighted to know there is an Indian edition too. However, try to subscribe to a paper copy. First, there is no concept of paid subscription. One need to register a request for a print subscription, and that begins an endless wait to hear whether your subscription was approved or not. (I registered in May 2007 and am still waiting to hear back from them!). And no, CIO does not sell off the shelf, it only comes into your letter box.

I wish this subscription request and acceptance process is improved significantly if CIO India has to indeed make a mark. I have sent multiple emails over the last three quarters and followed it up with phone calls to their Bangalore office, nothing happens. You don't even get a mail saying the subscription was not approved.

One fix is to introduce paid subscription too, so those who want it (me!) go ahead with it.

PS: I wish Computerworld is here too, soon enough and let there be a paid subscription too.

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