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Breakthology

Breakthology is a venture of Tarunjit Singh Bachcher, a top organisation performance coach in India. Good to see the shiny new website of Breakthology.

WEB 2.0: 'TIME' NAMES 'YOU' AS PERSON OF THE YEAR

In 1982 Time rated PC is the person of the year. That was the hardware bit in the computing business getting recognized. Things have indeed moved forward and the focus is now on the net and PC is on the sidelines, enabling things as they happen.The focus is on content.Web enthusiasts have been using newer platforms(are they really new indeed?) such as blogs, mashups etc self expression and have felt good about it. Now Time magazine has announced that the Person of the Year 2006 is 'You', crediting the users for enriching web with their content and for having great influence on vox-populi. This is mainstream recognition that Web 2.0 has arrived. This should also silence critics who have often spoken of Web 2.0 as a geeks' hype.
BTW, here's an interesting wiki on Time's Person of the Year here.

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हिन्दी लेखन

हिन्दी लिखना एक टेढी खीर से कम नहीं, ऐसी आम धारणा है। किन्तु क्या आपने प्रयास भी किया क्या? मैंने हाल में गूगल पर ढूंढा तो पाया कि कुछ अच्छे साइट हैं जहाँ आपकी मदद की सहज व्यवस्था है। रमण कौल की साइट सराहनीय है।यदि हिन्दी लिखना चाहते हों, तो यहाँ जाँए।

TOI Chennai Launch - How would the Hindu react?

Of course this post is speculative in nature but then isn't that the case with lot of things :)

The question is, how will market leader the Hindu react to the Times of India's proposed launch in Chennai:

Do nothing, no one can shake me - 0% probability.
Do nothing on the surface, work on the distribution control - 10 % probability.Start outdoors before the TOI does, buy hoarding spaces - moderate probability.Go for a drastic price cut and start a price war - almost certain to happen ( Do remember price positioning is not good but then you just lost the chance)Make the paper better - which means not saying a leading star hotel in Nungambakkam but saying Taj Coromandal instead- 10 % probability.Start publishing more color photos- 50 % probability.
In all we would be keen to watch whether the Hindu would adopt a defensive strategy and try to save the turf or a very aggressive strategy and try to kill the new edition of the TOI. And how about no strategy as a strategy?

FINALLY, WHO WON GOOGLE WORDMASTERS CONTEST?

Google organized Wordmasters Challenge in several cities in India recently (30th September,2006). Word is that close to 3000 people participated in this event.
(See Harshad's report on the event here) The winners are supposed to be declared today.Wonder who won it and what did the winning entries look like. Does anyone have a clue on this?

Updated:Nov 9 , 2006:I just decided to send a self-addressed-stamped envelope to Google. If and when I get a response, I will update this post.

Updated:Nov 16 , 2006: One week and no response received. Yes, a self-addressed stamped envelope with a covering note was indeed sent to Google's Bangalore office on the address specified in the event leaflet. Snailmailed on 9th Nov. So much for the mission to organise the world's information and make it accessible to everyone :)

Updated: Nov 29, 2006: I did send a second letter to Google, this time by courier, assuming the previous postal mail failed to reach them. The contents of my letter to Googl…