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Breakthology

Breakthology is a venture of Tarunjit Singh Bachcher, a top organisation performance coach in India. Good to see the shiny new website of Breakthology.

WHO USES ONLINE WORD PROCESSING ANYWAY?

Google has come out with a new service called Docs & Spreadsheets.(The docs part comes from a company called Writely that Google acquired some time back) That left me wondering. Who is the targetted user for this? A person who has a PC and internet access, but not have a word processing programme. Or the roving sales guys? Appears quite an unlikely scenario.
Luckily, Google Docs & Spreadsheets is not about word processing or about doing spreadsheets. It is about collaboration, and word processing, if I may say, is just incidental.In typical Google style of understatement, this is quite feature rich, allows multiple users to collaborate on the same doc and mail it off .

Photobucket - Video and Image Hosting

The 'docs' part is reasonably okay, but I still cannot visualize a scenario where I would use it.It is compatible with other Word Processing such as MS Word and Star Office etc, allows you to save the doc in PDF mode(a good value add). The spreadsheet part, to say the least, is quite sad. As Amit Agarwal pointed out, it does not even have the feature to create graphs.

But then, the fashion these days is to launch a software, and then take it to beta later (Blogger!). But once again, coming back to the earlier question of targetted user. Not sure this will see any significant adoption. Hang on Google. You are trying to take on Microsoft too fast. And on this on atleast, you are not appearing surefooted.

Comments

Anonymous said…
I love using google docs. I work on stuff at home and also at work. Now I don't have to transfer docs from one place or another.
Mayank Krishna said…
Hi Rajesh bhai

Pertinent questions. Have linked to your post and put my views on my blog as a post. You may enjoy going through it. Do let me know what you feel about it :-)
Rajesh Kumar said…
@ Anon, thanks for your comment and it is good to know your usage profile
@ Mayank, I read your post, thanks for the link, your views on your post are highly contemplative.

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हिन्दी लिखना एक टेढी खीर से कम नहीं, ऐसी आम धारणा है। किन्तु क्या आपने प्रयास भी किया क्या? मैंने हाल में गूगल पर ढूंढा तो पाया कि कुछ अच्छे साइट हैं जहाँ आपकी मदद की सहज व्यवस्था है। रमण कौल की साइट सराहनीय है।यदि हिन्दी लिखना चाहते हों, तो यहाँ जाँए।

TOI Chennai Launch - How would the Hindu react?

Of course this post is speculative in nature but then isn't that the case with lot of things :)

The question is, how will market leader the Hindu react to the Times of India's proposed launch in Chennai:

Do nothing, no one can shake me - 0% probability.
Do nothing on the surface, work on the distribution control - 10 % probability.Start outdoors before the TOI does, buy hoarding spaces - moderate probability.Go for a drastic price cut and start a price war - almost certain to happen ( Do remember price positioning is not good but then you just lost the chance)Make the paper better - which means not saying a leading star hotel in Nungambakkam but saying Taj Coromandal instead- 10 % probability.Start publishing more color photos- 50 % probability.
In all we would be keen to watch whether the Hindu would adopt a defensive strategy and try to save the turf or a very aggressive strategy and try to kill the new edition of the TOI. And how about no strategy as a strategy?

FINALLY, WHO WON GOOGLE WORDMASTERS CONTEST?

Google organized Wordmasters Challenge in several cities in India recently (30th September,2006). Word is that close to 3000 people participated in this event.
(See Harshad's report on the event here) The winners are supposed to be declared today.Wonder who won it and what did the winning entries look like. Does anyone have a clue on this?

Updated:Nov 9 , 2006:I just decided to send a self-addressed-stamped envelope to Google. If and when I get a response, I will update this post.

Updated:Nov 16 , 2006: One week and no response received. Yes, a self-addressed stamped envelope with a covering note was indeed sent to Google's Bangalore office on the address specified in the event leaflet. Snailmailed on 9th Nov. So much for the mission to organise the world's information and make it accessible to everyone :)

Updated: Nov 29, 2006: I did send a second letter to Google, this time by courier, assuming the previous postal mail failed to reach them. The contents of my letter to Googl…