Skip to main content

Metis Talent Management brand new website goes live

Last fortnight was a joy, as we came to the launch of Metis Talent Management's website. Metis is a Singapore based organisation that advises clients on Talent Management with a primary focus on Talent Development and Organisation Design. Best wishes to team Metis!

The other great thing is how folks at Metis approached this by going in for a full overhaul, including getting a new logo and brand colours. Do leave your comments on what you feel about the website and the logo!!

Mahesh Murthy's Eight SEM Predictions at SearchCamp

Mahesh Murthy, one of India's greatest experts on digital media marketing, was at unconference in Chennnai this morning. The house full audience was all ears as Mahesh laid out his eight predictions for 2008. Mahesh's eight trends for 2008, as he forsees them:
  1. It is not just about Search alone: As per Mahesh, companies would like one agency to handle all digital marketing handled by one agency, which could include SEO, SMS, online marketing etc. Right now companies go to different vendors for different initiatives within digital marketing.
  2. It won't just be about Google: Mahesh feels, over time, a set of competitors would emerge to Google. Marketers would have to evaluate choices from others such as Yahoo, MSN, and local leaders such as Baidu in China, and others in Korea, Australia, Russia. It will require expertise to target specific markets, which is good news for SEO professionals.
  3. SERP formula would be broken: It is now possible to create a site and guess about its treatment by the search engines even before it goes online. Almost. In due course people will decode the black box logic.
  4. The World will move for Pay-per-performance(P4P): The current model where advertisers pay for so many impressions, or so many clicks will probably give way to a model where people will pay commission on the business brought in by various channels. The SEO/SEM agency would make money this way, which will be more challenging.
  5. P4P will extend to other media: The above mentioned P4P model will see adoption in traditional marketing channels. Advertisers will become more aware.
  6. It will all be Global: Companies spending dollars in digital marketing will start demanding a global reach, and more universal campaigns. ( Not sure I agree with this one)
  7. It will be democratic advertising:(My phone rings at this point and I go out to take the call so no more details here!)
  8. The Model will change, India will be in Control: Mahesh forees the emergence for companies that will adopt the IT model, where the marketing offices would be spread across the world, but the knowledge based work will be done in large centers in India.
Mahesh Murthy's talk was peppered with details and examples, and he made no bones about his thought that he does not consider Google to be infallible. In his own words, " The Google Killer is probably out there. We don't know who is it yet".

Mahesh, that was an interesting talk. Thanks for that and we remain all ears as we move towards 2008.

(Mahesh Murthy is the CEO of Pinstorm)

Comments

Very Good presentation by Mahesh and fitting coverage of it by The Y-Axis.

Popular posts from this blog

SLIDESHOWS ADD VALUE TO YOUR SITE, TRY ZOHO

Of late I have come across professionals who want to add slideshow onto their blogs or business websites.Zohoprovides an interesting feature which allows you to embed slideshow onto your website or blog in just a few steps. If you use your desktop to make slides, Zoho Show works fairly well. However, it also allows you to create presentations from scratch using its own online interface, as well as embed them to your blog or website such as one shown below.



Steps to embed a ppt onto a blog like this are very simple. A. Signup for Zoho Show. B. Upload your slides or create your presentation online C. Once done, click on 'action', you would see a menu bar like shown below

D. Once you have clicked on and see the some code, copy it completely. E. If you want to add to a blog like this, do write your blog in the text editor and then click on the Edit Html button above. Paste the Zoho code at the place where you want your slideshow to appear.Publish and your are up. It may appear complex, b…

Shelfari - Book lovers' great social networking tool

While there are a zillion sites in the social networking genre and hundreds spring up by the week, Bibliophiles would love this social networking site called Shelfari.

This is a space to find out what is being read by others on different subjects, what's really hot in terms of the latest bestsellers and to discover what others are saying on books you have read or plan to read.

An absolutely delightful sight that lets you discover and discuss books with book lovers worldwide. You can also build your 'to read' list based on reviews by others, as well as join(or form) a community around a specific subject or them. Click here or the image below for my virtual bookshelf.

Shelfari: My virtual book world