Skip to main content

Metis Talent Management brand new website goes live

Last fortnight was a joy, as we came to the launch of Metis Talent Management's website. Metis is a Singapore based organisation that advises clients on Talent Management with a primary focus on Talent Development and Organisation Design. Best wishes to team Metis!

The other great thing is how folks at Metis approached this by going in for a full overhaul, including getting a new logo and brand colours. Do leave your comments on what you feel about the website and the logo!!

CALLING MARKETING, RSS ON YOUR WEBSITE IS GOOD ROI

A website is supposed to be the webmasters baby, isn't it? Not quite true. This post is for Marketing professionals. Ever noticed the below icon on any website of late?
Subscribe to this feed

We are going to talk about it.
Modern day communication is characterized by short attention span and over exposure to diverse communication sources and cues.

It is perhaps too much to expect all people interesting in your company as an investor, analyst, career seeker, media person to get to know the updates on your corporate website site as they happen.They need to come and check as often as they can, on which, apply your judgement. Email again is an active response item, which means someone has to revert as soon as they can, and this can be very repetitive and prone to errors.

As a company, you would be interested in making sure the right media guys do not miss out your all important press release, a potential talent does not join the rival because he did not have the time to go through all the career openings in the careers section of your website and the Wall Street & Dalal Street analysts read your statement before the stock exchange bell rings. Each of these categories, esp. the analysts and the media may be interested in 100 or more companies and tracking all companies at the same time is easily prone to omissions.

Make it easy for them.Adopt RSS feeds. The acronym RSS goes by various expansions, the easy to understand one and widely popular is Really Simple Syndication. This represents an accepted XML format by which information is understood by various aggregation tools. As a user, we have the choice of using a web based feed aggregator such as
Google Reader, Bloglines etc or a desktop one such as RSSReader. These feed aggregators keep sniffing the sites you subscribed to for updates and bring it to you as soon as there is one, saving you the pain of going to each and every site you are interested in. Rather ,let them look for following icons on your site which signify that an RSS feed is available.







This is a widely accepted practice in blogosphere. It is widely used by magazines and newspapers across the world. I checked the website of Fortune 10 (not Global 10) companies to see how they are leveraging RSS and the observations are interesting.

The below picture from IBM.com is self explanatory on the importance provided by IBM to the RSS feeds (It leads you to a page where it lists out different feeds, targeted to different users.









See the RSS icon in the press section of Chevron website








GE has a very interesting combination of RSS and podcast feeds









Walmartfacts.com (Info website of Walmart)






RSS feeds list(Remember the Prof who taught you STP of marketing, well now observe how the feeds are segmented)














RSS is a must-to-have in today’s environment. Why?
  • Your investors sit across the world and you need their attention.
  • Your customers/prospects do not have the time to sift through mounds of Megabytes to look for what they want.
  • You want to hire the best, who are wooed by many others.
  • You are watched by media around the world and you need their attention.
  • You are an important enough name to be in the to-read list of college going kids.

    So, what is my point?

    I looked up several Indian leading companies. Sadly, Indian companies are lagging(Except for the newspaper sites) behind their counterparts in the west in Web 2.0 era. It is important to:

    1. Build RSS feeds on corporate website.
    2. Should be done segment wise for best results.
  • By stepping forward on this RSS journey, you would be enabling your information consumers in a small way.And trust me, it would pay you back your every cent.

Comments

Anonymous said…
The magic of RSS feeds is grossly exaggerated by you if not outrightly erratic. It doesn't need employment of the RSS icon to get you information required. If you need it, you get it directly from authors concerned, that is you can open the blog itself to get headlines instead of opening RSS feed icon that leads you to feedburner page repeating same headlines. You can hyperlink directly to any other page serving news.
Dumb Internet, asking for duplication of tasks or otherwise making sure that one ends up put up for an idiot. But suit yourself.
Unknown said…
@ Jan: Thanks for your comments. Beg to differ though. RSS simplifies content distribution in many ways.

Popular posts from this blog

ISRO Chandrayan landing on the moon indeed?

The newspapers, television and radio are screaming- Indian Space Programme goes commercial and likes. Indeed, after decades of research, our scientists are all set to do a commercial launch- a 309 kg Italian satellite would be lobbed into a polar orbit this afternoon on board a PSLV rocket. This is a low orbit satellite would find its position somewhere 300 kms above the ground and orbit earth every 90 minutes or so. Communication satellites of any real worth - running communication channels and costing megabucks - operate in geo stationary orbit at about 36000 kms, and they must be transported to 8000 kms by rockets.These satellites weigh 3-4 tonnes.This is where the real money is. The US space programme and Arianne rockets compete heavily in this commercial space. China and Japan have their own programmes and at least China does not outsource the launches though not sure about Japan. India's own GSLV is far from ready, even after burning time and money and couple of Russian engi…

Humour:A conversation between Presidents Kalam and Musharraf that never happened

(Indian President A.P.J Abdul Kalam invited President Musharraf of Pakistan to a meeting. For good measure he suggested the meeting be organized over video-conference. Since Aiwan-e-Sadr did not have VC facilities. Bush bailed him once again and Musharraf took a flight to DC to take the VC from the White House)
It was 6:30 PM IST, which was 9 AM EST.

Kalam: Good morning Your Excellency.

Musharraf: Good morning President (Musharraf forgot the time difference). Kashmir…..(cut short by Kalam)

Kalam: Yes, Kashmir. Few minutes back I was in the herbal garden of Rashtrapati Bhawan, where we have some of the herbs especially brought from Kashmir. The ancient science of Ayurveda, emphasized a lot on the importance of herbs in our life. They give you vitality(pauses and sips something, which he emphasizes is Kashmiri drink Kehwa, organically grown). Infact, you must take a pledge that you would only consume herbal products. I have a pledge for you(picks up a card next to him but is cut short by M…

Has the TOI- The Hindu outdoor war started already?

Okay, I agree I have been giving too much of this blog's prime real estate to the Times of India upcoming launch in Chennai. Not that I have a great love for current day TOI, but as a graduate of marketing, I feel competition in this media would make the readers great benefits. And yes, I would get to see my childhood newspaper, in my city.To be fair, others have tried to challenge the Hindu in Chennai , the Deccan Chronicle and the New Indian Express are there too, but have not been able to come up anywhere near the market leader.As I suspected, the outdoor action has started. I noticed this advertising hoarding yesterday on my way to office. The traffic at the Turnbulls Road curve was standstill, giving ample time to click this snap.  While it does not say about what product it is advertising, the hints are that it is a Times of India ad, which is seeking attention and acting as the teaser for something to follow. The artwork is a collage of some newspaper, presumably, the TOI. …