Of late I have found myself very obsessed with Alex Osterwalder's business model canvas. It seems to be all over the place - in workshops, training sessions, CEO talks in B-Schools and in generally every intellectually sounding talk!
Having heard this turn business model at the turn of the century when all sort of logic-defying business ideas were bandied about as unique business models, I had become programmed to turn an instant sceptic whenever this term was used in presentations. Thanks to this refreshing new approach, which appears as smooth as Swiss Chocolate, I found myself forced to look at the 9 blocks of Osterwalder's business model which seem to present a more complete picture. Of late, I have been part of few envisioning exercises myself and found this model very handy, though I do add my own spice to it, such as using colour code in that box which reflects significant innovation and is critical for the value proposition.
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