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Thursday, April 03, 2008

Do we always need gurus to make good ads?

I clicked this picture in the parking outside my office -I found it simple and crisp. I am not talking more, let the ad talk for itself - see below.

Mobile Puncture Repair Service Ad


The medium of communication - copy on a tyre - provides an instant connect with the service being promoted, which is tyre puncture (or flat tire) repair service with a mobility. The placement of the ad in the parking area is just apt.The ad is not loaded with unnecessary detail. I was amazed by this intelligent ad! Do we really need to outsource creativity or necessarily expect only gurus to come up with brilliant advertising?!!


Comments on "Do we always need gurus to make good ads?"


Anonymous Anonymous said ... (6:26 PM, April 03, 2008) : 

Well, some such sign boards say "Tyre puncture shop" meaning they'll flat your tyre if you go there :)


Blogger Unknown said ... (7:26 PM, April 09, 2008) : 

The arrow should be pointing out from PUNCTURE,not towards it.The whole cycle starts from the PUNCTURE,doesn't it?


Blogger Rajesh Kumar said ... (11:17 PM, April 09, 2008) : 

Sara, if everyone gets everything perfect, what will MBAs do?!


Blogger Rajesh Kumar said ... (10:53 PM, April 10, 2008) : 

Shrinidhi, I was just thinking, it is somewhat like 'taking medicine for fever' not for curing fever!


Anonymous Anonymous said ... (8:33 AM, April 13, 2008) : 

A creative example of ad-making Rajesh. Loved this one.. :)


Anonymous Anonymous said ... (11:46 AM, April 27, 2008) : 

Good one.
The grassroot wisdom is just amazing.


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