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Thursday, April 03, 2008

Do we always need gurus to make good ads?

I clicked this picture in the parking outside my office -I found it simple and crisp. I am not talking more, let the ad talk for itself - see below.

Mobile Puncture Repair Service Ad

 

The medium of communication - copy on a tyre - provides an instant connect with the service being promoted, which is tyre puncture (or flat tire) repair service with a mobility. The placement of the ad in the parking area is just apt.The ad is not loaded with unnecessary detail. I was amazed by this intelligent ad! Do we really need to outsource creativity or necessarily expect only gurus to come up with brilliant advertising?!!

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Comments on "Do we always need gurus to make good ads?"

 

Anonymous Anonymous said ... (6:26 PM, April 03, 2008) : 

Well, some such sign boards say "Tyre puncture shop" meaning they'll flat your tyre if you go there :)

 

Blogger Unknown said ... (7:26 PM, April 09, 2008) : 

The arrow should be pointing out from PUNCTURE,not towards it.The whole cycle starts from the PUNCTURE,doesn't it?
PUNCTURE?-->CALL-->NUMBER

 

Blogger Rajesh Kumar said ... (11:17 PM, April 09, 2008) : 

Sara, if everyone gets everything perfect, what will MBAs do?!

 

Blogger Rajesh Kumar said ... (10:53 PM, April 10, 2008) : 

Shrinidhi, I was just thinking, it is somewhat like 'taking medicine for fever' not for curing fever!

 

Anonymous Anonymous said ... (8:33 AM, April 13, 2008) : 

A creative example of ad-making Rajesh. Loved this one.. :)

 

Anonymous Anonymous said ... (11:46 AM, April 27, 2008) : 

Good one.
The grassroot wisdom is just amazing.

 

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