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Breakthology

Breakthology is a venture of Tarunjit Singh Bachcher, a top organisation performance coach in India. Good to see the shiny new website of Breakthology.

SearchCamp Chennai October Unconference, wow





I was at BlogCamp in September last year, and became a big fan of guys who were behind it. There is another event coming up coming October and this one sounds very promising too. SearchCamp is all about SEMs and SEOs, terms that are widely spoken about, but in my frank opinion, understood much lesser. SearchCamp on 6th & 7th October, (again an Unconference, wow) and promises to bridge that gap. I look forward to it, and hope to see you there.

No, Google is not distributing PR 9 as complimentary gifts here! See you there!!


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TOI Chennai Launch - How would the Hindu react?

Of course this post is speculative in nature but then isn't that the case with lot of things :)

The question is, how will market leader the Hindu react to the Times of India's proposed launch in Chennai:

Do nothing, no one can shake me - 0% probability.
Do nothing on the surface, work on the distribution control - 10 % probability.Start outdoors before the TOI does, buy hoarding spaces - moderate probability.Go for a drastic price cut and start a price war - almost certain to happen ( Do remember price positioning is not good but then you just lost the chance)Make the paper better - which means not saying a leading star hotel in Nungambakkam but saying Taj Coromandal instead- 10 % probability.Start publishing more color photos- 50 % probability.
In all we would be keen to watch whether the Hindu would adopt a defensive strategy and try to save the turf or a very aggressive strategy and try to kill the new edition of the TOI. And how about no strategy as a strategy?