Skip to main content

Pranayama is for Everyone

Prayanama benefits us in several ways. It regulates our body's processes, reduces stress, protects us from common respiratory issues, improves sleep and digestion and so on. It also makes one feel joyful. Learning Pranayama has two elements:

1. Some guidance from a practitioner who understands every human body is different
2. Regularity, regularity and regularity

The following instructions are to help you start your Pranayama journey.

Some simple instructions to follow for Pranayama in the morning:

*Pre*

Loose dress.
Empty bowel
Take bath if weather in your city is warm
No tea/coffee or any food prior to this (last 4 hours at least).
Two classes of water, at least 10 minutes before starting. Warm water ideally.
Basic Yoga mat

*During*

No aroma of food, perfume or agarbatti nearby
Please open the window - fresh air/ventilated room is an important requirement.
Don't wear watches or trackers etc.
Turn off the fan

*Post*

Move/walk within the house for 10 minutes at least
No tea/coffee…

The Marketing Counterpoint on Conversational Marketing

In response to my previous post on Conversational Marketing as discussed by Robert Scoble and Shel Israel in their book, I received a counterpoint from my friend Rajeev John, who is a marketing professional with one of India's truly home grown and respected consumer goods company.
"Its like the Star Wars program. Extremely relevant for 2020 but irrelevant now with internet penetration still in single digits in our India.There are still (& sadly so) a lot of marketeers who think marketing is a tool to attract SEC A + consumers only. They forget (or are simply not aware) that 75% OF POPULATION STILL LIVES IN VILLAGES. Now reaching out to them & bringing into the branded fold is the real challenge."
John, many thanks for the reminding us of the brutal truth. I am sure that there are others who might want to side your argument, like me.

Now stepping aside this argument for a minute, let's see that there are several companies that are selling their products or service in different parts of the globe, where net penetration is not an issue. Who would not want to read what Ratan Tata has to say, or Mittal. Or, the IT behemoths who are serve their customers worldwide. I would personally want to read what Capt Gopinath would write, if he were to start a blog.

Yes, SEC A is certainly maturing. We have seen communities being created around Sunsilk, Maggi and so on. But this, I am sure is just the start.Time is coming, very soon.

Comments

Popular posts from this blog

FINALLY, WHO WON GOOGLE WORDMASTERS CONTEST?

Google organized Wordmasters Challenge in several cities in India recently (30th September,2006). Word is that close to 3000 people participated in this event.
(See Harshad's report on the event here) The winners are supposed to be declared today.Wonder who won it and what did the winning entries look like. Does anyone have a clue on this?

Updated:Nov 9 , 2006:I just decided to send a self-addressed-stamped envelope to Google. If and when I get a response, I will update this post.

Updated:Nov 16 , 2006: One week and no response received. Yes, a self-addressed stamped envelope with a covering note was indeed sent to Google's Bangalore office on the address specified in the event leaflet. Snailmailed on 9th Nov. So much for the mission to organise the world's information and make it accessible to everyone :)

Updated: Nov 29, 2006: I did send a second letter to Google, this time by courier, assuming the previous postal mail failed to reach them. The contents of my letter to Googl…

ISRO Chandrayan landing on the moon indeed?

The newspapers, television and radio are screaming- Indian Space Programme goes commercial and likes. Indeed, after decades of research, our scientists are all set to do a commercial launch- a 309 kg Italian satellite would be lobbed into a polar orbit this afternoon on board a PSLV rocket. This is a low orbit satellite would find its position somewhere 300 kms above the ground and orbit earth every 90 minutes or so. Communication satellites of any real worth - running communication channels and costing megabucks - operate in geo stationary orbit at about 36000 kms, and they must be transported to 8000 kms by rockets.These satellites weigh 3-4 tonnes.This is where the real money is. The US space programme and Arianne rockets compete heavily in this commercial space. China and Japan have their own programmes and at least China does not outsource the launches though not sure about Japan. India's own GSLV is far from ready, even after burning time and money and couple of Russian engi…

TOI Chennai Launch - How would the Hindu react?

Of course this post is speculative in nature but then isn't that the case with lot of things :)

The question is, how will market leader the Hindu react to the Times of India's proposed launch in Chennai:

Do nothing, no one can shake me - 0% probability.
Do nothing on the surface, work on the distribution control - 10 % probability.Start outdoors before the TOI does, buy hoarding spaces - moderate probability.Go for a drastic price cut and start a price war - almost certain to happen ( Do remember price positioning is not good but then you just lost the chance)Make the paper better - which means not saying a leading star hotel in Nungambakkam but saying Taj Coromandal instead- 10 % probability.Start publishing more color photos- 50 % probability.
In all we would be keen to watch whether the Hindu would adopt a defensive strategy and try to save the turf or a very aggressive strategy and try to kill the new edition of the TOI. And how about no strategy as a strategy?