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Corona and Medical Advice Dilemma - Do we know someone who knows?

One of the major challenges of Corona Pandemic is that one always feels the need to get informed advice on various aspects of preventive care from it. While the Covid vaccines are sometime away, what does one do, if we feel some anxiety about any other ailment that requires medical advice? Fortunately, we have Ayurveda and other forms of wellness advice to look at. Dr Pankaj Chansarkar is an accomplished Ayurveda Specialist, Holistic Healing and Wellness Coach, who is just a video call away.

The Marketing Counterpoint on Conversational Marketing

In response to my previous post on Conversational Marketing as discussed by Robert Scoble and Shel Israel in their book, I received a counterpoint from my friend Rajeev John, who is a marketing professional with one of India's truly home grown and respected consumer goods company.
"Its like the Star Wars program. Extremely relevant for 2020 but irrelevant now with internet penetration still in single digits in our India.There are still (& sadly so) a lot of marketeers who think marketing is a tool to attract SEC A + consumers only. They forget (or are simply not aware) that 75% OF POPULATION STILL LIVES IN VILLAGES. Now reaching out to them & bringing into the branded fold is the real challenge."
John, many thanks for the reminding us of the brutal truth. I am sure that there are others who might want to side your argument, like me.

Now stepping aside this argument for a minute, let's see that there are several companies that are selling their products or service in different parts of the globe, where net penetration is not an issue. Who would not want to read what Ratan Tata has to say, or Mittal. Or, the IT behemoths who are serve their customers worldwide. I would personally want to read what Capt Gopinath would write, if he were to start a blog.

Yes, SEC A is certainly maturing. We have seen communities being created around Sunsilk, Maggi and so on. But this, I am sure is just the start.Time is coming, very soon.

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FINALLY, WHO WON GOOGLE WORDMASTERS CONTEST?

Google organized Wordmasters Challenge in several cities in India recently (30th September,2006). Word is that close to 3000 people participated in this event.
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Updated:Nov 9 , 2006:I just decided to send a self-addressed-stamped envelope to Google. If and when I get a response, I will update this post.

Updated:Nov 16 , 2006: One week and no response received. Yes, a self-addressed stamped envelope with a covering note was indeed sent to Google's Bangalore office on the address specified in the event leaflet. Snailmailed on 9th Nov. So much for the mission to organise the world's information and make it accessible to everyone :)

Updated: Nov 29, 2006: I did send a second letter to Google, this time by courier, assuming the previous postal mail failed to reach them. The contents of my letter to Googl…

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Of course this post is speculative in nature but then isn't that the case with lot of things :)

The question is, how will market leader the Hindu react to the Times of India's proposed launch in Chennai:

Do nothing, no one can shake me - 0% probability.
Do nothing on the surface, work on the distribution control - 10 % probability.Start outdoors before the TOI does, buy hoarding spaces - moderate probability.Go for a drastic price cut and start a price war - almost certain to happen ( Do remember price positioning is not good but then you just lost the chance)Make the paper better - which means not saying a leading star hotel in Nungambakkam but saying Taj Coromandal instead- 10 % probability.Start publishing more color photos- 50 % probability.
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Humour:A conversation between Presidents Kalam and Musharraf that never happened

(Indian President A.P.J Abdul Kalam invited President Musharraf of Pakistan to a meeting. For good measure he suggested the meeting be organized over video-conference. Since Aiwan-e-Sadr did not have VC facilities. Bush bailed him once again and Musharraf took a flight to DC to take the VC from the White House)
It was 6:30 PM IST, which was 9 AM EST.

Kalam: Good morning Your Excellency.

Musharraf: Good morning President (Musharraf forgot the time difference). Kashmir…..(cut short by Kalam)

Kalam: Yes, Kashmir. Few minutes back I was in the herbal garden of Rashtrapati Bhawan, where we have some of the herbs especially brought from Kashmir. The ancient science of Ayurveda, emphasized a lot on the importance of herbs in our life. They give you vitality(pauses and sips something, which he emphasizes is Kashmiri drink Kehwa, organically grown). Infact, you must take a pledge that you would only consume herbal products. I have a pledge for you(picks up a card next to him but is cut short by M…