It is perhaps a very tough task to write about a company such as Google, which somehow has become part of our daily life in many ways. I recently read David A. Vise's The Google Story after resisting it for quite a while. I had earlier read John Battelle's The Search and left brief comments on this blog, but not quite kept my word to write more about that.Battelle's book is more about the core theme of Google which is search, arguably. He focuses a lot on other 1000 lb gorillas of the net, whereas David Wise is more focused on Google and Google alone.
A company such as Microsoft which has been in existence for generations now(yes, in tech world 1975 is several generations) and unquestionbly a pathbreaking pioneer and market leader has an M-cap of about USD 294 BN.
The real challenge in writing about Google is that almost entire net savvy population and businesses are exposed so much to this company's services in some way or the other and hence have some opinion on this brand.Many people may have very strong opinion based on their brand experience. While most people think of Google as the search service alone, they have so many other successful offerings as well. To the users like me, Google is about search, to website managers, it has a host of quick-to-use tools, to advertisers, it is about instant reach to a target segment via Adsense and Adwords.A crazy cookie, if you consider that it has less than 10,000 employees wordwide.
List of services offered by Google ( You would be surprised!)
List of acquistions by Google ( You would be zapped!!)
And in closing, a visual, with a question.
(Picture taken by me)