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Breakthology

Breakthology is a venture of Tarunjit Singh Bachcher, a top organisation performance coach in India. Good to see the shiny new website of Breakthology.

WHAT'S KNOWN ABOUT YOU? - PART II

What is known about you: That’s the question I left in my teaser last time. A lot, is my answer.

It is widely known that most sites, including commercial sites analyze visitor data for references. Marketing departments do analysis of what is drawing visitors to the site, what they are buying and what they are not. This data is used to manipulate content and offerings and plan promotions, pretty much as the shelf-movement data is used in FMCG companies to analyze buying behavior. Welcome to web traffic analytics.

Blogmeisters will do well to learn a leaf or two out of this practice. But you can give appropriate cues only if you know who your visitors are. On the left side panel, you would find a greeting message, which also tries to guess your city and country, and in quite likelihood, would have got it right. Blog as a medium is not so evolved at this point to natively allow dynamic content generation. But the day is not very far off, and even if you do not know the visitor profile, there lots of other information that’s available to you to target your content. What’s amazing, much of that is free of cost.

Every computer on the internet has an identification number (called IP) which is tied to a location. That's how you are tracked on the internet.

A small four line code inserted in your blog template can get you amazing insights on your visitors. This blog uses the services of statcounter.com to generate these reports which tracks these IPs. Look at the picture below and you would instantly know from where in the world are you getting most visitors to your blog.

(The images below are not very high quality. But do double click on them to see a better quality picture)

Well,here's your visitor footprint on a map. Double click the image to see better quality picture. Click on a balloon and you would know more, right upto the street level address of the vistor, what browser was used and other blah. Below is the zoom up of a Googlebot(Google Indexing Robot that feeds the Google search) crawl of this blog and see the details associated with it.


See the level of detail!Double click the image to see better quality picture.







Want more details on a specific visitor? Here it is!Double click the image to see better quality picture.

Basically, these services present you three types of information – information related to hardware and software setup of the visitor(which could be you), information pertaining to the medium(ISP) and location and what you did on this blog.








Country and State details.Double click the image to see better quality picture.














If you do not care much, there is a summary for you, which tells you the basics of the visitors.

In case numbers fascinate you. Double click the image to see better quality picture.













But if you are really curious what drives the traffic on your site, here is the best one. It not just tell you what keywords on sites like Google lead the visitor to your blog, but also as a blogmeister, you would know, post by post, how many visits is the blogroll on your friend’s blog referring to your site, how many visitors are coming from a search result that led to your blog, or if the technorati tags are being effective.



Who sent those people to my site?!.Double click the image to see better quality picture.









There are other services that track people in different ways. Geobutton gave me this Who’s on Now report for their site. ( That's me in the second row)

Geobutton tracks me down. See the second row.Double click the image to see better quality picture.














Having said that, these reports, particularly the location bit, fails sometimes, and in any case, as a good practice, these reports have to be seen in the aggregate.

In the good old days of hosting pages on Tripod and Geocities ( Well, they still exist but I guess I am of that loop now!), we had to edit HTML ( or use some very basic templates). Many of us happened to put up hitcounters. Well, the same hitcounters have come a long way and know much more about you and your web behaviour. Beware!

(What I have written above is common knowledge among geeky bloggers. However, I invite all non-geek bloggers to try this out. Of course, I am not endorsing the services of any of the names I have taken above but I can assure you would definitely enjoy the reports)

Comments

Unknown said…
vow! thats great information.I just replaced pen and paper with blogging, but it could be more intelligent.

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हिन्दी लेखन

हिन्दी लिखना एक टेढी खीर से कम नहीं, ऐसी आम धारणा है। किन्तु क्या आपने प्रयास भी किया क्या? मैंने हाल में गूगल पर ढूंढा तो पाया कि कुछ अच्छे साइट हैं जहाँ आपकी मदद की सहज व्यवस्था है। रमण कौल की साइट सराहनीय है।यदि हिन्दी लिखना चाहते हों, तो यहाँ जाँए।

TOI Chennai Launch - How would the Hindu react?

Of course this post is speculative in nature but then isn't that the case with lot of things :)

The question is, how will market leader the Hindu react to the Times of India's proposed launch in Chennai:

Do nothing, no one can shake me - 0% probability.
Do nothing on the surface, work on the distribution control - 10 % probability.Start outdoors before the TOI does, buy hoarding spaces - moderate probability.Go for a drastic price cut and start a price war - almost certain to happen ( Do remember price positioning is not good but then you just lost the chance)Make the paper better - which means not saying a leading star hotel in Nungambakkam but saying Taj Coromandal instead- 10 % probability.Start publishing more color photos- 50 % probability.
In all we would be keen to watch whether the Hindu would adopt a defensive strategy and try to save the turf or a very aggressive strategy and try to kill the new edition of the TOI. And how about no strategy as a strategy?

FINALLY, WHO WON GOOGLE WORDMASTERS CONTEST?

Google organized Wordmasters Challenge in several cities in India recently (30th September,2006). Word is that close to 3000 people participated in this event.
(See Harshad's report on the event here) The winners are supposed to be declared today.Wonder who won it and what did the winning entries look like. Does anyone have a clue on this?

Updated:Nov 9 , 2006:I just decided to send a self-addressed-stamped envelope to Google. If and when I get a response, I will update this post.

Updated:Nov 16 , 2006: One week and no response received. Yes, a self-addressed stamped envelope with a covering note was indeed sent to Google's Bangalore office on the address specified in the event leaflet. Snailmailed on 9th Nov. So much for the mission to organise the world's information and make it accessible to everyone :)

Updated: Nov 29, 2006: I did send a second letter to Google, this time by courier, assuming the previous postal mail failed to reach them. The contents of my letter to Googl…