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Thursday, December 15, 2005

THE MAVERICK BY RICARDO SEMLER


A colleague recently suggested this book called The Maverick, written by a Brazilian , Ricardo Semler. The beauty of this book is that it talks about business transformation, attitudinal transformation and culture transformation in a family owned enterprise called SEMCO.
It is not a new title, and was first published in early nineties (of the last millenium!) and is devoid of jargons that CEOs like to decorate their success stories with. The tone is very lucid and straight and no, Mr Semler does not do any hyperbole. Go ahead and read this book with all my recommendations. A very lnteresting read.
(Image courtesy http://www.randomhouse.com.au)

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