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Breakthology

Breakthology is a venture of Tarunjit Singh Bachcher, a top organisation performance coach in India. Good to see the shiny new website of Breakthology.

KATRINA, RITA AND AN INDIAN HURRICANE CALLED MALLIKA!

Mallika is a category 5 hurricane. She stuck India years back and refuses to subside.The most interesting attribute of Hurricane Mallika is that she's hit India coast-to-coast and the only property she's damaged is the male heart.Worst still, she's going stronger by the day.Initially she was designated as category 2.Nobody knows where she's heading next. Hurricane Aishwarya is now designated as category 1, which means she's really not much lethal anymore. We also had a Muskee Tornado few years back, but its effect gradually waned over time. In any case this tornado damaged the female hearts alone.

Lets keep an eye as Mallika progresses towards the Hongkong coasts!

Comments

Anonymous said…
And of course who can forget 'John the Tore-n-do'!
Anonymous said…
How 'bout the Turnadoes?

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Of course this post is speculative in nature but then isn't that the case with lot of things :)

The question is, how will market leader the Hindu react to the Times of India's proposed launch in Chennai:

Do nothing, no one can shake me - 0% probability.
Do nothing on the surface, work on the distribution control - 10 % probability.Start outdoors before the TOI does, buy hoarding spaces - moderate probability.Go for a drastic price cut and start a price war - almost certain to happen ( Do remember price positioning is not good but then you just lost the chance)Make the paper better - which means not saying a leading star hotel in Nungambakkam but saying Taj Coromandal instead- 10 % probability.Start publishing more color photos- 50 % probability.
In all we would be keen to watch whether the Hindu would adopt a defensive strategy and try to save the turf or a very aggressive strategy and try to kill the new edition of the TOI. And how about no strategy as a strategy?