Thursday, July 19, 2007

The Marketing Counterpoint on Conversational Marketing

In response to my previous post on Conversational Marketing as discussed by Robert Scoble and Shel Israel in their book, I received a counterpoint from my friend Rajeev John, who is a marketing professional with one of India's truly home grown and respected consumer goods company.
"Its like the Star Wars program. Extremely relevant for 2020 but irrelevant now with internet penetration still in single digits in our India.There are still (& sadly so) a lot of marketeers who think marketing is a tool to attract SEC A + consumers only. They forget (or are simply not aware) that 75% OF POPULATION STILL LIVES IN VILLAGES. Now reaching out to them & bringing into the branded fold is the real challenge."
John, many thanks for the reminding us of the brutal truth. I am sure that there are others who might want to side your argument, like me.

Now stepping aside this argument for a minute, let's see that there are several companies that are selling their products or service in different parts of the globe, where net penetration is not an issue. Who would not want to read what Ratan Tata has to say, or Mittal. Or, the IT behemoths who are serve their customers worldwide. I would personally want to read what Capt Gopinath would write, if he were to start a blog.

Yes, SEC A is certainly maturing. We have seen communities being created around Sunsilk, Maggi and so on. But this, I am sure is just the start.Time is coming, very soon.
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