If Dr Prahalad's previous book on BOP kicked up quite a debate, here's one that you should not forget reading - "The New Age of Innovation: Driving Co-Created Value through Global Networks" must be read for the brilliance alone. Read more...
Monday, July 21, 2008
Friday, July 18, 2008
Saturday, July 12, 2008
Extremely few companies in India have achieved such an astounding success as Wipro, which was founded as an edible oil company and turned to IT. In fact, people outside India would be surprised to know that Wipro makes childcare products, lighting products etc. It is now a USD 4 BN giant employing nearly hundred thousand employees. Read More..
Monday, July 07, 2008
Very few brands in India really take continual customer engagement seriously, Maggi Noodles is one of them. The idea of a club or engaging customer to constant cues by way of a social networking environment is just the right thing in India right now. Read More...