Friday, June 20, 2008

Innovation in a shrink wrap

When I run a search on the word 'innovation' in the books section at Amazon, it returned over two hundred and forty seven thousand records. Don't believe this? Try clicking here or see the imagelet below.

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What I am trying to highlight is that innovation is probably the most written about subject in last few years. To the point that at one point I sincerely believed the word has become cliched - till I became a believer in this word again.

Dr C.K.Prahalad and M.S.Krishnan have published a recent bestseller on "The New Age of Innovation: Driving Co Created Value Through Global Networks" (It came in a shrink wrap and hence the title of this post).

Frankly, the last time I read Dr Prahalad was BOP and came back with what I can call as subterranean dissonance. With the expectation that beneath the shrink wrap would be a new idea, a new thought argument, I look forward to reading ( and subsequently joining the debate on this subject by kicking off a post) this new rage in town.

Pablo has a nice post and some interesting videos on this subject.

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