Thursday, May 22, 2008

Olympics - Suddenly the uncool word in advertising?

While Beijing Olympics are just round the corner, one does not see much advertising around it even now. In fact I remember seeing Lenovo ads around Olympic torch relay about six months back. Suddenly it faded out and no new advertising is noticeable , on web, TV, outdoor or print. Shall we blame it on IPL or am I expecting the Olympics based advertising too early in India? Or, is it the violent run of the Olympic torch that has made advertisers wary? Just wondering aloud.

As a matter of fact, the list of sponsors for the Olympics is really impressive. The usual big time Olympic sponsors Coke (remember the Atlanta Olympics were dubbed as Coke Olympics ) is there, along with GE, Atos Origin, Kodak , Visa, Samsung and of course, Lenovo. Plus a plethora of Chinese companies as one would expect. Where are the ads and the Olympic themed promos though?

PS: Sara, I am back!

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