Skip to main content

Metis Talent Management brand new website goes live

Last fortnight was a joy, as we came to the launch of Metis Talent Management's website. Metis is a Singapore based organisation that advises clients on Talent Management with a primary focus on Talent Development and Organisation Design. Best wishes to team Metis!

The other great thing is how folks at Metis approached this by going in for a full overhaul, including getting a new logo and brand colours. Do leave your comments on what you feel about the website and the logo!!

Do we always need gurus to make good ads?

I clicked this picture in the parking outside my office -I found it simple and crisp. I am not talking more, let the ad talk for itself - see below.

Mobile Puncture Repair Service Ad

 

The medium of communication - copy on a tyre - provides an instant connect with the service being promoted, which is tyre puncture (or flat tire) repair service with a mobility. The placement of the ad in the parking area is just apt.The ad is not loaded with unnecessary detail. I was amazed by this intelligent ad! Do we really need to outsource creativity or necessarily expect only gurus to come up with brilliant advertising?!!

Comments

Shrinidhi hande said…
Well, some such sign boards say "Tyre puncture shop" meaning they'll flat your tyre if you go there :)
Sara said…
The arrow should be pointing out from PUNCTURE,not towards it.The whole cycle starts from the PUNCTURE,doesn't it?
PUNCTURE?-->CALL-->NUMBER
Rajesh Kumar said…
Sara, if everyone gets everything perfect, what will MBAs do?!
Rajesh Kumar said…
Shrinidhi, I was just thinking, it is somewhat like 'taking medicine for fever' not for curing fever!
daksh said…
A creative example of ad-making Rajesh. Loved this one.. :)
Anonymous said…
Good one.
The grassroot wisdom is just amazing.

Popular posts from this blog

CIO India is launched but wondering who gets copies.

While International Media GroupIDG has brought one of its most popular IT publications for managers CIO, subscribing to it is a pain. The first issue of CIO India was published in Nov 2005 and according to IDG, currently distributes 6000 copies across India. I wonder who gets them.Having followed US edition of CIO (It is absolutely first rate) for a while now, I was quite delighted to know there is an Indian edition too. However, try to subscribe to a paper copy. First, there is no concept of paid subscription. One need to register a request for a print subscription, and that begins an endless wait to hear whether your subscription was approved or not. (I registered in May 2007 and am still waiting to hear back from them!). And no, CIO does not sell off the shelf, it only comes into your letter box.I wish this subscription request and acceptance process is improved significantly if CIO India has to indeed make a mark. I have sent multiple emails over the last three quarters and follow…

ISRO Chandrayan landing on the moon indeed?

The newspapers, television and radio are screaming- Indian Space Programme goes commercial and likes. Indeed, after decades of research, our scientists are all set to do a commercial launch- a 309 kg Italian satellite would be lobbed into a polar orbit this afternoon on board a PSLV rocket. This is a low orbit satellite would find its position somewhere 300 kms above the ground and orbit earth every 90 minutes or so. Communication satellites of any real worth - running communication channels and costing megabucks - operate in geo stationary orbit at about 36000 kms, and they must be transported to 8000 kms by rockets.These satellites weigh 3-4 tonnes.This is where the real money is. The US space programme and Arianne rockets compete heavily in this commercial space. China and Japan have their own programmes and at least China does not outsource the launches though not sure about Japan. India's own GSLV is far from ready, even after burning time and money and couple of Russian engi…

Calling for a unified Do-Not-Call registry in India

Like most of us who get unsolicited and unwanted telemarketing calls selling everything from a personal loan to credit card to a new telephone connection, I too get such calls everyday, whether I am in meeting, travelling, or working on document etc. Many such calls come from India's leading banks.The interesting part is that, I have already registered for DNC on their website. While some of these companies give you a request number, others merely say thanks, and you get nothing, no email confirmation, no request number. These companies also helpfully add that it might take them 3 months to remove the number from their list. The calls do not stop though. Consider this. At eleven AM I get a call from some telecaller, who wants to sell credit cards to me. First of all, they ask me if I hold a credit card from another bank. It really cheeses me off. Why should be I talking about my financial arrangements to any TDH who calls me without invitation.That's when I ask them if they hea…