Skip to main content

Metis Talent Management brand new website goes live

Last fortnight was a joy, as we came to the launch of Metis Talent Management's website. Metis is a Singapore based organisation that advises clients on Talent Management with a primary focus on Talent Development and Organisation Design. Best wishes to team Metis!

The other great thing is how folks at Metis approached this by going in for a full overhaul, including getting a new logo and brand colours. Do leave your comments on what you feel about the website and the logo!!

Do we always need gurus to make good ads?

I clicked this picture in the parking outside my office -I found it simple and crisp. I am not talking more, let the ad talk for itself - see below.

Mobile Puncture Repair Service Ad

 

The medium of communication - copy on a tyre - provides an instant connect with the service being promoted, which is tyre puncture (or flat tire) repair service with a mobility. The placement of the ad in the parking area is just apt.The ad is not loaded with unnecessary detail. I was amazed by this intelligent ad! Do we really need to outsource creativity or necessarily expect only gurus to come up with brilliant advertising?!!

Comments

Shrinidhi hande said…
Well, some such sign boards say "Tyre puncture shop" meaning they'll flat your tyre if you go there :)
Sara said…
The arrow should be pointing out from PUNCTURE,not towards it.The whole cycle starts from the PUNCTURE,doesn't it?
PUNCTURE?-->CALL-->NUMBER
Rajesh Kumar said…
Sara, if everyone gets everything perfect, what will MBAs do?!
Rajesh Kumar said…
Shrinidhi, I was just thinking, it is somewhat like 'taking medicine for fever' not for curing fever!
daksh said…
A creative example of ad-making Rajesh. Loved this one.. :)
Anonymous said…
Good one.
The grassroot wisdom is just amazing.

Popular posts from this blog

THE WORLD IS NOT FLAT - THE BOOK IS!

Just finished reading 'The World is Flat' by Thomas Friedman. The subtitle suggests it is the 'A brief History of the Globalized World in the 21st Century'.

Once again an attempt at creating a stereotype. This book is targetted at western audiences, who have probably read about outsourcing etc through the media, but have not had the chance to read it in the form of a story, something the three times Pulitzer awardee is very good at.

Mr. Friedman conjures up images of Indian IT companies as replacing the jobs in the US, but he forgets some parts of the story, viz, most of the Indian Tier 1 IT services providers have strong sales arms in the US, which have many an American employed.Outsourcing is not new at all. A famous acedemician recently commented that Americans outsourced their undergraduate education to India decades ago. That remark, made half in jest, alluded to the large number of Indian students who went to(and still go) US to after earning their basic engineeri…

CIO India is launched but wondering who gets copies.

While International Media GroupIDG has brought one of its most popular IT publications for managers CIO, subscribing to it is a pain. The first issue of CIO India was published in Nov 2005 and according to IDG, currently distributes 6000 copies across India. I wonder who gets them.Having followed US edition of CIO (It is absolutely first rate) for a while now, I was quite delighted to know there is an Indian edition too. However, try to subscribe to a paper copy. First, there is no concept of paid subscription. One need to register a request for a print subscription, and that begins an endless wait to hear whether your subscription was approved or not. (I registered in May 2007 and am still waiting to hear back from them!). And no, CIO does not sell off the shelf, it only comes into your letter box.I wish this subscription request and acceptance process is improved significantly if CIO India has to indeed make a mark. I have sent multiple emails over the last three quarters and follow…

INNOVATION- A CLICHE ALREADY?

The word INNOVATION is part of daily management lingo. People mean different things by this word. To see what I mean by this difference, look at the dictionary meaning and thesaurus meaning for INNOVATION. Are they indeed the same? I bet you would find the thesaurus meaning much more stretched in meaning.
We will start a journey at this blog to comment upon the latest known thoughts on Innovation. We shall start soon with a book by Vijay Govindarajan and Chris Trimble titled 10 Rules for Strategic Innovators: From Idea to Execution. If you have any thoughts, let the debate begin right here! To me however, plain and simple, a hand wound charger for a mobile phone is ample proof that Innovation is alive! It also suggests that innovation has a context. This device might appear utterly useless to most of us, but do go and check the villages where there are power supply issues ( No I did not mean Delhi, though I agree the resemblances are close!) and the marginal importance of such a contra…