Skip to main content

Metis Talent Management brand new website goes live

Last fortnight was a joy, as we came to the launch of Metis Talent Management's website. Metis is a Singapore based organisation that advises clients on Talent Management with a primary focus on Talent Development and Organisation Design. Best wishes to team Metis!

The other great thing is how folks at Metis approached this by going in for a full overhaul, including getting a new logo and brand colours. Do leave your comments on what you feel about the website and the logo!!

Now which one is customer intimacy

Comparisons can be odious I agree, but sometimes necessary too, as they happen without any effort and results are starkly different. Last week I had to visit two bank branches, one of State Bank of India and another of ICICI Bank and the experiences were so different.

At ICICI Bank, I encountered a queuing machine with very confusing options, and as I stood trying to figure out how to get a token to the correct service desk, a smart looking lad appears, asks me what service I require, quickly punches a few buttons on the machine and hands me a token. Before I say thanks, he asks me whether I need a credit card. I say no, thanks. Lifetime free, he says (What a positioning!). I reach the counter, finish the address update business and head out. On my way out, again confronted by a girl, do I need a credit card.So, ergo, I declare I have one issued by ICICI and hope I would be able to peacefully, she snaps back, "which one is that- Gold?, we can give you Platinum, Titanium". I step out of the bank without making an eye contact with anyone else so as to avoid any more sales pitch, and once out, I am so relaxed. There are quite a few form holding folks standing near the ATM, so I decided I do not need money now!

Next day I go to State Bank of India to check an update on an account transfer. I get into a branch full of people, but in about five minutes I am out of the branch after successfully collecting the pass book. My overall experience is very pleasant. (Infact, the branch manager of the previous branch had even made an unsuccessful attempt to convince me to continue the account with his branch) Ten years back one found it so difficult to open an account with this bank.Today I felt welcome. What a transformation.

My only problem with the PSU banks is with their marketing.In their quest to emphasize on history alone, they take a slightly tired, old, positioning. It is time for them to show how meaningful the bank is to people early in their life, not to pensioners alone. It is clearly a case of brand management function lagging behind. Have you seen the latest Canara Bank commercials, for instance?


Comments

Shrinidhi Hande said…
This is what happened with me:
Last week, I wanted to buy some shares as they were available at very attractive prices. It was 12.30.I had to deposit some cash into my account-if I drop it in ATM it will take days-so I decided to go to Bank and deposit so that it will be credited immediately so that I can transfer money to my demat account and do trading...

I went in person to bank but was asked to keep the money inside an envelope and drop in the box...I told I need it urgent-they were not willing to listen-I was told it will take one hour but unfortunately money didn't get credited before closure of trading that day and it defeated my very purpose of going all the way to bank branch...
Anonymous said…
Aren't PSU banks also at an advantage with people who do not want to have high monthly balances sitting around in the bank account? If I remember correctly, some of the niche PSU banks (like Bank of Maharashtra) offer very good service..
Rajesh Kumar said…
Fully agreed Srinidhi and Lekhni, times are changing both ways.

Popular posts from this blog

CIO India is launched but wondering who gets copies.

While International Media GroupIDG has brought one of its most popular IT publications for managers CIO, subscribing to it is a pain. The first issue of CIO India was published in Nov 2005 and according to IDG, currently distributes 6000 copies across India. I wonder who gets them.Having followed US edition of CIO (It is absolutely first rate) for a while now, I was quite delighted to know there is an Indian edition too. However, try to subscribe to a paper copy. First, there is no concept of paid subscription. One need to register a request for a print subscription, and that begins an endless wait to hear whether your subscription was approved or not. (I registered in May 2007 and am still waiting to hear back from them!). And no, CIO does not sell off the shelf, it only comes into your letter box.I wish this subscription request and acceptance process is improved significantly if CIO India has to indeed make a mark. I have sent multiple emails over the last three quarters and follow…

SLIDESHOWS ADD VALUE TO YOUR SITE, TRY ZOHO

Of late I have come across professionals who want to add slideshow onto their blogs or business websites.Zohoprovides an interesting feature which allows you to embed slideshow onto your website or blog in just a few steps. If you use your desktop to make slides, Zoho Show works fairly well. However, it also allows you to create presentations from scratch using its own online interface, as well as embed them to your blog or website such as one shown below.



Steps to embed a ppt onto a blog like this are very simple. A. Signup for Zoho Show. B. Upload your slides or create your presentation online C. Once done, click on 'action', you would see a menu bar like shown below

D. Once you have clicked on and see the some code, copy it completely. E. If you want to add to a blog like this, do write your blog in the text editor and then click on the Edit Html button above. Paste the Zoho code at the place where you want your slideshow to appear.Publish and your are up. It may appear complex, b…

Ideacopter's 'Marketing for all' mission.

Since we started www.ideacopter.com at the turn of the year, we ventured into the unknown. But having a very exciting four months and we feel our mission of making marketing accessible to startups is more valid than ever. Marketing in general, but more specifically branding, digital marketing etc is practised in a very unscientific fashion in most startups. But the great thing is that all startups realize Brand is something they can't afford to ignore anymore, especially, if they wish to scale up. We at Ideacopter attempt to fill that gap. Let's see how the rest of the year goes.