Thursday, February 21, 2008

The conversation on conversation continues..

Let me state this upfront. This series was taken up by me in response to a question from a friend, who is a marketing tiger, but a wet cat, when it comes to anything digital. Now read the last two posts to get a sense of what I am talking about!

Look at this blog from Income Tax Department of India. Yes, government departments too have realized the importance of a conversation(atleast pockets of the government have), which those in India, will agree is a complete change. So, you can register, post a question of common interest, and Income Tax department will address( Yes, sometimes you get to ask them a question and they would answer). I would not say it has really taken off big time, but certainly sounds a very promising idea. Which brings us to the central point of this post - how many of us really know about this particular blog?

'Discoverability' of a blog may not be automatic, and certainly require some promotion. Barmer Police Blog is a case in point. It is listed in Narad, which is a Hindi feed aggregator and also has a relatively simple URL which a citizen can remember. You certainly would find it hard to remember the Income Tax Department blog referred earlier in this post. So the next two points of a good conversation platform is their discoverability and simplicity of URL.

And by the way, please do go and see the two blogs we refered here, with all my recommendations, because in both of these, you would see a certain passion of a government servant to connect to the citizenry in a meaningful way.


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