Skip to main content

Metis Talent Management brand new website goes live

Last fortnight was a joy, as we came to the launch of Metis Talent Management's website. Metis is a Singapore based organisation that advises clients on Talent Management with a primary focus on Talent Development and Organisation Design. Best wishes to team Metis!

The other great thing is how folks at Metis approached this by going in for a full overhaul, including getting a new logo and brand colours. Do leave your comments on what you feel about the website and the logo!!

Adsense Marrying Indian Railways Ticket - Cool Idea!

Ever since I read Wikinomics and Naked Conversations, weird ideas come visiting my head sometimes. When I was waiting for a train at Ernakulam Railway Station, I was watching a fellow passenger looking at his ticket. Came an idea, how cool it would be, if all train tickets stationary have a dynamic ad printing logic like Adsense, which would analyse the to and fro location and the demographic information already available on the ticket. For instance, a train ticket for Ooty purchased by two students in Chennai would print ads of suggested locations of tourist interest in Ooty. A train ticket of a couple heading for Varanasi, would print ads of Saree Shops in Varanasi, and for a very old couple carry ads of easy to locate Hotels near Sankatmochan temple. This, rather than the standard ads that come on the ticket stationary. And depending on the class of ticket purchased, an a hint of the passengers buying power can be gleaned too - all operable marketing information. Imagine how cool the idea would be from a marketing perspective.

Is such an idea likely to be a reality in the future or am I spending far too much time on the net?!

Comments

Anonymous said…
Excellent idea! And should not be difficult technologically too. However the challenge may lie in convincing the powers that be :)
mayank gupta said…
Rajesh! Stop surfing the net so much! you need to take a break man!
Let's keep the tickets ads free he he he
Ruchika Gupta said…
Visited your blog after a long time but it was worth it. Reading your so out of the box idea. great idea.
Rajesh Kumar said…
Rahul, Mayank & Ruchika - thanks for the comments. The more I think about this idea the more convinced I am about the future of this idea in the travel and tourism industry..
Mike Chapman said…
In case you missed it, Wikinomics author Don Tapscott is working with Steve Papermaster and nGenera to implement the concepts of the book for Global 2000 companies. http://is.gd/cjx

If you would like more info, I'd be happy to help.

Thanks,

Mike

Popular posts from this blog

CIO India is launched but wondering who gets copies.

While International Media GroupIDG has brought one of its most popular IT publications for managers CIO, subscribing to it is a pain. The first issue of CIO India was published in Nov 2005 and according to IDG, currently distributes 6000 copies across India. I wonder who gets them.Having followed US edition of CIO (It is absolutely first rate) for a while now, I was quite delighted to know there is an Indian edition too. However, try to subscribe to a paper copy. First, there is no concept of paid subscription. One need to register a request for a print subscription, and that begins an endless wait to hear whether your subscription was approved or not. (I registered in May 2007 and am still waiting to hear back from them!). And no, CIO does not sell off the shelf, it only comes into your letter box.I wish this subscription request and acceptance process is improved significantly if CIO India has to indeed make a mark. I have sent multiple emails over the last three quarters and follow…

SLIDESHOWS ADD VALUE TO YOUR SITE, TRY ZOHO

Of late I have come across professionals who want to add slideshow onto their blogs or business websites.Zohoprovides an interesting feature which allows you to embed slideshow onto your website or blog in just a few steps. If you use your desktop to make slides, Zoho Show works fairly well. However, it also allows you to create presentations from scratch using its own online interface, as well as embed them to your blog or website such as one shown below.



Steps to embed a ppt onto a blog like this are very simple. A. Signup for Zoho Show. B. Upload your slides or create your presentation online C. Once done, click on 'action', you would see a menu bar like shown below

D. Once you have clicked on and see the some code, copy it completely. E. If you want to add to a blog like this, do write your blog in the text editor and then click on the Edit Html button above. Paste the Zoho code at the place where you want your slideshow to appear.Publish and your are up. It may appear complex, b…

Ideacopter's 'Marketing for all' mission.

Since we started www.ideacopter.com at the turn of the year, we ventured into the unknown. But having a very exciting four months and we feel our mission of making marketing accessible to startups is more valid than ever. Marketing in general, but more specifically branding, digital marketing etc is practised in a very unscientific fashion in most startups. But the great thing is that all startups realize Brand is something they can't afford to ignore anymore, especially, if they wish to scale up. We at Ideacopter attempt to fill that gap. Let's see how the rest of the year goes.