Skip to main content

Metis Talent Management brand new website goes live

Last fortnight was a joy, as we came to the launch of Metis Talent Management's website. Metis is a Singapore based organisation that advises clients on Talent Management with a primary focus on Talent Development and Organisation Design. Best wishes to team Metis!

The other great thing is how folks at Metis approached this by going in for a full overhaul, including getting a new logo and brand colours. Do leave your comments on what you feel about the website and the logo!!

Branding Business Goes Forward- Satyam @ Fifa World Cup


Companies using sports to promote their brands is not new, not even in the field of IT. CSC has a Cycling team, SAP has been associated with Formula One car racing and Tennis, Accenture uses Tiger Woods very effectively to drive home the point and so on. However, it may be noted that most of these sports are niche in nature and none matches the reach and spread of Fifa Soccer World Cup, save for the Olympics.

While Indian companies have never shied away from sponsoring sports, the spend has mostly been around cricket, and the target audience being India and Indians. This time, we notice that this barrier stands broken, with Satyam (NYSE: SAY) having signed up as a sponsor of Fifa World Cup 2010 , to be played in South Africa. Perhaps it is true in line with Indian IT companies, which have spread themselves across the world, when it comes to serving customers, hunting talent and setting up bases. It is also very proud to see an Indian company logo standing next to the usual bigtime spenders, such as Coke, Visa, Sony etc. What is quite interesting to note that the neither has the Indian soccer team qualified for South Africa 2010, nor is the event being held in India.

Link: Check out the draws for South Africa 2010 here. Check out Satyam's all new soccer flavoured website here.

Comments

Ottayan said…
I doubt whether they will get any mileage.
Saurabh Mahajan said…
I think is an investment foer future,where it will help Satyam to move towards BRAND satyam and also be globally noticed .The major business of Satyam is outside India. By choosing football,they have not done any harm as it is aglobal sport and not like cfricket which has a limited reach. Great job Satyam. It is one step forward.

Popular posts from this blog

Metis Talent Management brand new website goes live

Last fortnight was a joy, as we came to the launch of Metis Talent Management's website. Metis is a Singapore based organisation that advises clients on Talent Management with a primary focus on Talent Development and Organisation Design. Best wishes to team Metis!

The other great thing is how folks at Metis approached this by going in for a full overhaul, including getting a new logo and brand colours. Do leave your comments on what you feel about the website and the logo!!

Rediscovering Osterwalder's Business Model Canvas

Of late I have found myself very obsessed with Alex Osterwalder's business model canvas. It seems to be all over the place - in workshops, training sessions, CEO talks in B-Schools and in generally every intellectually sounding talk!

Having heard this turn business model at the turn of the century when all sort of logic-defying business ideas were bandied about as unique business models, I had become programmed to turn an instant sceptic whenever this term was used in presentations. Thanks to this refreshing new approach, which appears as smooth as Swiss Chocolate, I found myself forced to look at the 9 blocks of Osterwalder's business model which seem to present a more complete picture. Of late, I have been part of few envisioning exercises myself and found this model very handy, though I do add my own spice to it, such as using colour code in that box which reflects significant innovation and is critical for the value proposition.

Microsoft Acquires GitHub. My thoughts!

The news came overnight of Microsoft announcing its acquisition of GitHub, something that was rumoured over the web in the last couple of days. I see a considerable outpouring of emotions in the developer community regarding this acquisition.

As someone whose first introduction (as a developer) to Microsoft was in the year 2001 learning what as beta versions of .Net development platform, I have passively watched the evolution Microsoft and other tech giants this century. I wasn't great at programming, but this experience, as well as subsequent ones, offered me a good perspective of the tech world.

My advice is, watch before you jump in joy at Microsoft acquisition of GitHub. The reasons are as follows:

A. Microsoft has a very questionable record about making meaningful sense with many of its big-ticket acquisitions. Cases in point - Skype(Loosely hanging in its portfolio, we used it a decade back, now we don't), Nokia(yes, the company we loved), Yammer(we used it then, we have …