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Metis Talent Management brand new website goes live

Last fortnight was a joy, as we came to the launch of Metis Talent Management's website. Metis is a Singapore based organisation that advises clients on Talent Management with a primary focus on Talent Development and Organisation Design. Best wishes to team Metis!

The other great thing is how folks at Metis approached this by going in for a full overhaul, including getting a new logo and brand colours. Do leave your comments on what you feel about the website and the logo!!

ICL has a Great Communication Opportunity Ahead

In earlier posts we discussed how communication has become conversational and flat. In yet another post, we discussed how cricket boards across the world such as Pakistan and Australia, have chosen to create their websites, and also those such as BCCI have, chosen not to have their websites.

The essential challenge is for organizations, cricket boards included, is to reach out to all key stakeholders via all available means of communication. The current unpopularity of BCCI is partly due to its inability to think of cricket lovers beyond just ticket buyers/ TV viewers. This has meant that cricket has been sold as a commodity, not as a well cultivated brand .

I hope folks at ICL will soon realize that a great communication advantage awaits them, if they choose to engage cricket lovers via the web.

That essentially means, get an ICL website up very soon. A website that breathes and lives. This is no rocket science wisdom, but merely common sense. The engagement possibilities remain practically limitless, if this happens.

And would not be surprised, if BCCI too reacts by getting a website up. Great for cricket. Let's see.

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