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Showing posts from November, 2005

Metis Talent Management brand new website goes live

Last fortnight was a joy, as we came to the launch of Metis Talent Management's website. Metis is a Singapore based organisation that advises clients on Talent Management with a primary focus on Talent Development and Organisation Design. Best wishes to team Metis!

The other great thing is how folks at Metis approached this by going in for a full overhaul, including getting a new logo and brand colours. Do leave your comments on what you feel about the website and the logo!!

Life Cycle Management in a Democracy - Bihar as a Case Study

Life Cycle Management in a Democracy - Bihar as a Case Study
When we were first exposed to the concepts of Life Cycle Management in books, we never realized that the applications could be applied to so many diverse things. Well,on anything that qualifies as a brand. The concept said, that brands have to reinvent newer benefits to the consumer, else, they would taper out in favour of others. How will that happen is just a matter of technicality.
Well, Chennai rained on 22nd Nov, and the much awaited India South Africa OD cricket match was a washout, but the best scores that day emerged was from Bihar. A headline in a newspaper here in Chennai said "Lalu looses, India wins". Well, perceptions on a brand.Once again, the same principles apply to the new brand. And I hope the new leadership reads these principles from a Kotler so that they do not suffer the same fate as the previous rulers of Patliputra. For that matter, those who rule the other states as well.

(Image Courtesy:www.…

FROM THE 'SETS' OF THE MOVIE 'GANDHI'

I took this picture from a train as it ambled its way over the bridge on the river Son near Patna (Exact location Koilwar or Koelwar as you choose to spell it)
Discerning folks will recall the scene in the movie 'Gandhi' where a steam loco driven train halts on this bridge(from where this picture is taken) and passengers, including Gandhiji go down to the river. It is a very touching scene as Gandhiji notices a poor lady trying to cover her body with whatever little clothes she could afford and Gandhiji quietly letting go of a cloth that was on his shoulder so that the flow of the water leads the cloth to the lady. I have crossed this bridge so many times and it feels so serene and calm at this place.
Only that this is not the movie set, but the location of one of the historical experiences of …