Monday, September 19, 2005

MICROSOFT - THE MIDDLEWARE IN CONSUMER EXPERIENCE!

With Google's creeping onslaught on the desktop space, Microsoft is in the danger of being reduced to middle layer of customer experience, Never mind the XP in Windows. Google is setting the standards through engineering innovation, and by keeping the customer in the center. Google has attacked Microsoft two fold - One by expanding the customer experience in a space that has hitherto been believed to be already exploited to full capacity, and second by building ab-initio innovations that have leveraged the computing power of the day, including good internet bandwidth, to give completely new experience. The first category includes chat , email and photo organising softwares, among other things. The second category includes the new products, such as blogger, Google Earth, Google Print and Google Maps.
This is also an example that innovation by a challenger can drive the marketing budget of a leader hollow, if the leader's strategy is build around self and not around the environment.
Microsoft faces the haunting spectre of being the middleware in customer experience, and customers will interface with the Google and the likes!
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